5 Strong Reasons Why Video Marketing is Important

It is no secret that video marketing is the undisputed champion among all the strategies marketers and business owners use to attract customers. The impact of video marketing in boosting the visibility of brands is undeniable in the current business landscape. A recent research report revealed more than 2.33 billion mobile phone video viewers in 2021.?

As the business industry continues to grow, video marketing is considered the future of the digital marketing era. Given that video content is easier to comprehend, most consumers prefer to watch video presentations to help them learn more about a given product. Even though most people prefer using videos to retain visitors on their websites, below are other strong reasons you need to know.?

1. Elevates the Capacity of Information Retention?

Did you know that most people are more likely to recall the content they saw on a video months ago than what they read? Now you know! This indicates the power of video marketing in helping marketers diversify their products and services to potential customers. Marketers who incorporate video content in their strategies record tangible results.?

What makes videos stand out is that they can explain concepts in ways textual content cannot. They help simplify technical data into simple concepts that viewers can easily comprehend.?

2. Increases Social Sharing?

Videos have an added advantage to solopreneurs since they are easily shared across a wide audience. Contrary to textual data such as PDFs that require several steps before sharing, you can easily share a video in a couple of clicks. The simplicity of sharing video content makes it easier for marketers to diversify their products and services to a broad market audience.?

Since 91.8% of online users watch videos regularly, marketers have an excellent opportunity to share information. Marketers can generate short YouTube videos that reciprocate their brands and spread them across different platforms to attract customers.?

3. Attracts Mobile Users?

The increase in mobile device access has dramatically increased the rate at which online users consume content. Researchers have predicted that the usage of mobile devices among adults is expected to hit 253.3 million by the end of this year. Considering the increase in mobile phone users, investing in video content can help marketers make their work easier.?

Videos are known to have an outstanding ability to attract and retain the attention of their target audience for a longer period. Generating compelling visuals with an engaging storyline can help brands to offer an immersive experience that will engage viewers and attract customers.?

4. Triggers Emotional Connection

What drives the purchasing decision made by consumers? It's simple; emotions! Consumers are always searching for solutions to their problems. Video marketing offers a better approach that marketers can utilize to build an emotional connection with their target audience. Presenting information using videos automatically enables viewers to digest and develop an emotional connection with the message.?

5. Elevates Google Rankings

Incorporating videos in your blogs and web pages plays a significant role in helping your site to rank better. Since videos attract and retain viewers for longer, they increase your content rankings. Search engines understand the importance of videos and give them an immediate priority compared to other types of content.?

Conclusion

Video marketing offers increased visibility, authority, and traffic, automatically increasing sales. However, this is a long-term strategy that requires a lot of effort and consistency to record tangible results. Even though it takes time to record results, video marketing drives you in the right direction.?