5 Strategies To Increase Landing Page Conversions

You may get a lot of traffic to your marketing landing pages, but are you turning those visitors into leads? There's nothing more aggravating to a marketer than low landing page conversion rates, especially when it's tough to pinpoint why the conversion rates are so low.

Keep in mind that conversion rates can vary from industry to industry. Still, the average conversion rate falls between the range of 2%-5%.?

If your landing page is converting less than 2% of its visitors, or perhaps you’re already in that range and you’re just trying to increase it the conversation rate, you must look at this issue holistically.?

To make sure your landing page conversion rates go from low to high, you must be willing to look at the multiple factors listed below, because any one of them can be the reason why the conversion is so low.

1)????Technical Issues

Speed - The speed with which a website loads makes a significant difference. In fact, even a one-second delay in page load time can lead to a 7% drop in conversions. Make sure your website speed is at its peak performance.?

Reduce Text (nobody will read an essay) - Landing pages with fewer than 100 words convert 50% better than sites with more than 500 words, on average. As a result, we recommend that you reduce the number of words in your content and just provide the most important information.

Optimize for Mobile - Consider the variations in how users engage with your site on mobile vs. desktop,?in addition to making your landing pages responsive.?When compared to desktop users, mobile users spend more than twice as much time on the internet.

Optimize Only One Call-To-Action (CTA) - According to research, landing pages with one link convert at a rate of 13.5 percent, while pages with two to four links convert at a rate of 11.9 percent. Conversions fell even lower to 10.5 percent when there were five or more connections.

2)????Authentic Proof of Value

When someone sees a landing page, social proof is frequently the deciding element in whether or not they sign up for anything or make a purchase. According to research, pages with social proof in the copy convert at a rate of 12.5 percent on average, compared to 11.4 percent for pages without social proof.

3)????Keep It Interesting

The majority of visitors decide whether or not to stay on a page in a matter of seconds. As a result, it's critical to include multimedia elements in your landing pages to give them some life. According to research, integrating movies on landing pages can boost conversions by 86 percent.

4)????Target the Right Demographic

Make sure you are targeting the right audience.?

One million online visitors are of no value to you if none of them can benefit from your product or solution.

Consider the purpose of each of your landing pages—if you have one for each campaign, buyer persona, or channel, make sure the material is tailored accordingly.

You will only convert the traffic that has something to gain from your product or solution.

5)????Make Sure to Keep Testing & Optimizing?

It's critical to test your landing pages as often as possible to determine what is and isn't working.

Last year, companies that performed 50% more tests on average and used 47% more ways to boost conversion saw an increase in conversion rates.

Conversion rates have improved for 82%?of businesses?that use a structured approach to conversion rate optimization.