5 Strategies for Creating a Brand People Love

Originally posted on the Martindale-Avvo blog.

Branding for law firms is more than choosing a memorable name, putting up a user-friendly website, and waiting for client reviews to start building your reputation. Using a mix of a handful of marketing strategies gives you the chance to establish your firm’s brand and reputation within your community. Try these research-backed methods to make sure that people are talking about your law firm—and that they have plenty of positive things to say.

Token Giving

Using swag to increase your brand recognition works, and it can be a creative way to literally put your name into a potential client's hand. When hosting events or attending events that promote community outreach, make sure you have branded token gifts to hand out to those who stop by your booth (and that you have a logo branded table cloth at that booth for them to see).

Cause Marketing

Consumers appreciate brands that focus on a specific cause and evolve their giving over time, rather than brands that change their causes from year to year for no apparent reason. Charitable giving is a straightforward way to contribute directly to a cause, but you can also get more involved by offering pro bono services, promoting fundraising events, and centering ad campaigns on your chosen cause. 

Community Involvement 

When people choose service or goods providers, they prefer companies that give back to the community. According to Forbes, approximately 82% of consumers in the United States think about corporate social responsibility when making buying decisions. As you contribute to community events, sponsor local teams, or give to charities in your neighborhood, you create a name for yourself—what your law firm stands for—in the highly competitive legal industry.

These activities not only make your community stronger, but can lead to press mentions, increased brand awareness, and an expansion of your professional network and referral pool.

Read more of this article at DenverLegalMarketing.com.