5 Strategies To Add Subscribers To My Email List Every Week!
Amélie Mazoyer
Happy CEO | Empowering Business Owners to Thrive in the Digital World ??
We are always looking for ways to build a strong email list. One with subscribers who are fans of the brand and interested in what you have to say.
Do you have any of your own tips for building an extensive email list?
Create Exciting Free Content.
To win a little you often need to give as much. When you want someone to give you their email address, a valuable commodity, you need to have something more valuable to exchange. Don’t go out and create something complicated it just needs to be fresh and striking. Don’t give away all your skills for free to grow your email list. To get opt-ins you could give away stock photos or templates, even a helpful ebook. Try out one of these options and amend it in response to the reactions of your subscribers.
Use A Quiz To Build Your List.
Online quizzes are extremely popular for increasing engagement and getting people to sign up for more of your content. Quiz questions could help you gather more information about your audience and create an enjoyable experience for them. Once you have completed a series of questions on a specific topic the results will be emailed to you. And that is the hook, what gets someone to give up their email address. The quiz is the entry to the possibility of a more valuable relationship. Instead of focusing on pumping out content, promote your quiz; it may get you more engagement because people are more incentivized to interact.
Pop-up Strategy.
If you spend any time online you will have come across a couple of pop-ups. They may often be more annoying than interesting but they serve an important purpose, there is really nothing to replace them. Pop-ups are great for getting your free content in front of your audience. That is why you need a pop-up strategy. The free content you are exchanging for email addresses and information needs to get out there somehow and pop-ups are a great vehicle for that. Check with your email marketing provider to see if they have incorporated pop-ups so that you can create them without having to fork out for another program.
Giveaway.
Social media ads don’t have to be about selling products; advertising on social media is an investment into the network you are building. Investing in ads to give away free content sets the stage for future purchases. Think about it from your perspective would you be willing to buy something from a completely unknown brand just because they spent money on advertising their products? When you give something free you create a relationship that goes beyond transactional. It fosters trust and opens up new opportunities for the business.
Revitalizing A Stale List.
Have you neglected your painstakingly built email list? Often you may intend to deliver cutting-edge content consistently but that can be difficult to achieve if you don’t have a structured plan. An intentional well-written email is a lot of effort and requires a substantial time commitment so don’t feel too bad if your email list has stagnated. The best way to reinvigorate a stale list is to connect with your subscribers again, create a new series of emails to get them excited about receiving your content. Once they have bought into your strategy focus on delivering content regularly because sometimes you miss a few emails and a follow-up ensures your message is getting out there.
Create Intricate Funnels.
Have you explored new ways of using your email list to cross-promote related products? How can you cross-promote to your subscribers and build an email funnel that will best serve the subscribers who have purchased one of your services or products? Or who has signed up for your freebie? Cross-promotion can really revive your campaigns extend your reach.
Launch.
Pre-launch is a fantastic opportunity to radically grow your email list. You can grow your list in pre-launch by offering freebies, free resources, and spending time and energy finding people who are interested in what you are doing. The highly focused launches can lead to a tremendous influx of email addresses, potentially in the thousands. Invest in advertising during a launch because you are bound to found people who are genuinely interested in your services during that time.
Perks for subscribers.
There has definitely gone to be something in it for the subscriber or why else would they be willing to part with their valuable information? Treat your email subscribers like royalty and give them an insider's view of your business. Share new developments, exclusive content, and previews into special offers, with your VIPs. People want to feel special, your subscribers are no different.
Let us know your strategies! Comment below.