5 strategies to actually nail advertising to Gen Z

Oh, Gen Z, the cool kids right? They are still kids, right? Wrong. The oldest Zers right now are turning 26, and their purchase power is increasing rapidly.

You can't just slap together a cliché commercial or throw a couple of celebrity endorsements their way and expect them to buy what you're selling.

So, if you’ve been trying to crack the Gen Z code (and failing) fear not! Here are five strategies that actually work (trust me, I’m part of Gen Z myself):

1. Memes: Spicing Up Your Ads with Internet Gold

If you want to advertise to Gen Z, you've got to speak their language.

What's the deal with memes, you ask? Well, for Gen Z, memes are more than just a source of entertainment – they're an important cultural element.

Memes are relatable, fun, and easily go viral. That should be enough to get you thinking about adding them to your marketing strategy.

But make sure you know what you are doing so it doesn’t backfire. My advice? Have some Gen Zers in your team.

2. Influencers: Because Who Needs Traditional Celebrities?

Internet digital stars have amassed armies of followers who hang onto their every word, and they hold the keys to Gen Z's hearts.

Liking an influencer is not liking a celebrity. With influencers you have a direct channel of communication with them, and interaction is key for Gen Z.

Partner up with the right influencer who aligns with your brand’s niche, and watch the results. You are welcome.

Just remember, authenticity is non-negotiable – if it’s not ‘real’, they will know it, and it can damage your relationship with your audience harshly.

3. Trends: Ride or die

Gen Z is all about staying ahead of the curve.

They are only interested in the latest trends. So, if you want to advertise to this savvy bunch, you've got to keep up.

Show some personality they might just give you a chance. And yes, brands do have personalities. Or should have. (This sounded really dystopian, but I don’t make the rules, sorry).

4. Social Causes: Saving the World One Ad at a Time

If you want to win Gen Z hearts (and wallets), show them that your brand stands for something more than just profits.

(Your brand does stand for more than profits, right?)

Support a cause they care about, be it sustainability, equality, or mental health. But it has to be related to your values and make sense to your niche, otherwise, it will not be well received.

If you do it right (actually care about the cause) you will be one step away of turning customers into your loyal advocates.

5. Gamification: Because people love pushing buttons

Attention spans of Gen Z are shorter than a TikTok video, but gamification can be the antidote you need.

Turn your ads into interactive and addictive games, and you've got yourself a captive audience.

They will be too busy unlocking levels and earning points to just scroll past your ad.

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I just gave you the tea. Just go ahead and implement it. You can thank me later. (And if you need a Gen Zer to proofread your next marketing campaign just message me).

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#GenZ #GenerationZ #Advertising #Marketing #PopCulture #SocialMedia

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