5 Strategies to Accelerate and Sustain Change Management Office Engagement

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In the 3rd and final part of the series, I am sharing how to keep the momentum with the change management function. We will also explore how to accelerate engagement and knowledge within your organization. Let's discuss how these steps can be tailored to your business. If you missed the first two editions, look up part 1 and part 2.

How do you maintain the momentum of your change initiatives? The final phase involves accelerating engagement and ensuring that the changes are sustainable over time. Here are strategies to achieve this.

1. Raising Knowledge and Engagement

Effective communication is key to keeping everyone informed and engaged. Companies that communicate effectively had a 47% higher return to shareholders over a five-year period (Watson Wyatt, 2009/2010). Strategies include:

·Regular updates and transparent communication: Keep stakeholders informed about progress, setbacks, and future steps.

·Training sessions and workshops: to equip stakeholders with the necessary skills and knowledge and to provide ongoing education to help them adapt to new processes and tools.

2. Reinforcing Change Through Storytelling

Showcasing successes can reinforce the positive impact of the change. Use storytelling to:

·Highlight real-life examples and success stories from within the organization: Share these stories in meetings, newsletters, and other communication channels.

·Create a repository of case studies and testimonials: Use these as evidence of the change's benefits and to motivate others.

3. Reviewing and Reinventing

Change is an ongoing process. Regular reviews help in assessing progress and identifying areas for improvement. Consider:

·Conducting periodic surveys to gather feedback: Use this feedback to understand employee sentiment and areas that need attention.

·Using the feedback to refine strategies and processes: Continuously improve based on what you learn.

4. Establishing the CMO 2.0

As the change management function evolves, so should the CMO. This includes:

·Adapting to new challenges and opportunities: Be flexible and ready to pivot as needed.

·Continuously improving based on stakeholder perceptions and expectations: Stay attuned to the needs and concerns of your stakeholders.

5. Measuring Success

Define clear metrics to measure the success of your change initiatives. This can include:

·Stakeholder engagement levels: Monitor how engaged stakeholders are with the change process.

·Achievement of project milestones: Track the completion of key tasks and objectives.

·Overall impact on organizational performance: Assess how the changes are affecting the bottom line.

Reflect and Share:

What methods do you use to sustain change and keep your team engaged? How do you measure success in your change initiatives? Share your approaches and experiences in the comments.

Hope this series on establishing and communicating a change management function was helpful. Your journey is just beginning.

At the end of it all, you want the change management office to be valued, trusted and have a positive impact. How will you ensure your organization stays ahead in the face of change?

Let’s continue the conversation and explore how I can support your unique needs.

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Hello,

I am Aniisu, an award-winning internal communications and change leader helping individuals and organizations discover and develop their 'sweet-spot' through effective communications. As a Linkedin Top Voice for Internal Communications & Personal Branding based in Sydney, Australia, I offer insights, perspectives and solutions at the intersection of these two evolving domains. I believe that organizations are an amalgamation of employees as 'personal brands' and when we include, involve and inspire staff as partners of change, together we can amplify our presence and advocacy.

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