5 Steps in Strategic Storytelling

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Kati Callahan Vickery

Kati Callahan Vickery

Embry-Riddle Brand Manager & Adjunct Professor. Your internet BFF.

发布日期: 2023年6月27日

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1. The first step in creating a story is to create a narrative. Narratives are based on a brand or organization’s mission, values, and goals. The type of messaging and medium is based on the #targetaudience you are trying to reach.
2. Next, you establish characters that your audience can identify with.
3. Then design your story. Storyboard visuals like a shot list, a mood board for photoshoots, or a color scheme for an infographic.
4. Once the story is completed, you must decide how to disseminate the message. You could do traditional media, social media, blog posts, or an email campaign.
5. Finally, it’s crucial to analyze the results of your storytelling efforts. This will help you to understand what works and what doesn’t so that you can adjust your strategy for future campaigns.

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