5 Steps to Selling Smarter (and Finally Fixing That Website)

Real talk: Your website should NOT be an afterthought.

I know, I know. We’ve all been there. Running a business, selling offers, making money… but somehow still not having a real website to back it up. (Guilty. Been there, done that.)

So let’s fix that.

I recently had a convo with Whitney Bateson, a website strategist who helps entrepreneurs actually make money with their sites instead of letting them just sit there collecting digital dust.

Here’s what you need to know:

? Your website isn’t just a “nice-to-have.” It’s a money-making machine.

? You need a clear, mapped-out offer strategy. A confused buyer doesn’t buy.

? If people can’t easily navigate your site, they’re clicking away fast.

5 Steps to Mapping Out Your Offers (Without Losing Your Mind)

1?? Know who you’re selling to. And no, “everyone” is not an answer.

2?? Clarify what you’re offering. What’s your core service? What’s just extra fluff?

3?? Prioritize your flagship offers. Not everything deserves the spotlight.

4?? Organize it strategically. Your website should guide people through a clear journey.

5?? Make it easy to find. If people have to dig for it, they won’t.

And while we’re at it, let’s talk about elevating your website from “meh” to money-making.

?? Clean, modern design. No mismatched fonts, weird spacing, or 2010 vibes.

?? Mobile-friendly everything. If your site looks wonky on a phone, you’re losing customers.

?? Easy navigation. Your menu should not feel like a scavenger hunt.

?? Strong call to action. If you’re not telling people what to do next, they won’t do it.

?? Consistent branding. No DIY color palettes that look like a Pinterest fail.

Oh, and let’s not forget the biggest mistake I made.

I waited too long to build a real website because I wasn’t sure what I wanted my brand to be. And that cost me.

Your website isn’t just an online brochure. It’s your 24/7 sales rep. It should attract leads, qualify them, and make it easy for them to take the next step.

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