5 Steps to Sell Anything
David Meltzer
Co-Founder of Sports 1 Marketing | Consultant & Business Coach | Keynote Speaker | 3x Best-Selling Author
Simply put, sales is a process to ultimately reach an agreement or understanding where all involved see the vision as beneficial. No matter what we are selling to others, whether it is a product, service, company, or yourself, mastering these five steps will lead you to the successes you desire.
5 Steps To Sell Anything
1. Stimulate Interest:
Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, and social media messages first. Then, focus on stimulating interest for your business or services.
2. Transition the Interest:
Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend.
3. Share the Vision:
Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together.
4. Manage and Develop the Vision:
Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations.
5. Thrive:
When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun!
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2 年When it comes to succeeding in sales, having the right skills is essential. But of all the skills you could have, there’s one that’s more important than any other: the ability to listen. Good listening skills are key to understanding your customers’ needs and desires. When you know what your customers want, you can tailor your product or service to fit their needs, increasing your chances of making a sale. Listening also helps build trust with your customers. When they feel like you’re really paying attention to them, they’re more likely to do business with you. So if you want to be successful in sales, start by improving your listening skills.
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