The 5 Steps This Relationship Coach Took to Build a Six-Figure a Month Business

Building a successful business is a snap with the right game plan.

Everyone’s looking for the edge that will launch their business off the ground. Naturally, there’s no single key ingredient that will rocket you to the top of your niche overnight, but you could be turning over six figures a month in no time… you just need the right strategy.

Giordana Toccaceli of Embodiedfemininewoman.com, or Gio as she is known to her followers, recognized an opportunity in the market, and in just two and a half years, she managed to transform her solo operation into a six-figure-a-month powerhouse. Now, Gio offers you the same steps that allowed her to find incredible success in the relationship coaching vertical:

Step 1: Study Your Industry

Before you dominate the field, you have to understand it inside and out. The key piece of advice to remember here: just because something is conventional wisdom doesn’t mean it’s necessarily true. Instead, it could simply be that no one has bothered to jump on a potentially lucrative new idea or approach.

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“I was told business coaching was where success was at,” Gio explains. “However, I saw others succeeding strongly in the relationship niche.” She examined the industry and observed that anyone could succeed in the market with a good product and solid game plan.

Start by identifying what other figures in your niche are doing, and more importantly, try to find out what opportunities they are leaving on the table.

“I saw an ad for a woman who was into life coaching. She had an entire business model and was very successful online. Up until then, I didn’t know how I could reconcile my desire to help people with relationships and their emotional wellbeing and also have a business model that I found exciting and liberating.”

“I bought two fantastic online coaching programs” Gio reveals. “I wanted to learn from real experts, not just some fly-by-night personality who ends up doing more damage than good. They really taught me the foundations, and then I just started implementing strategies from there.”

Step 2: Tell a Story

At its core, a good marketing and sales approach is a story that solves a problem. You’ll build your audience by telling engaging, personal narratives with actionable information that your readers can apply to improve their lives.

“I’d spent my entire adult life studying human dynamics,” Gio says. “I’d lived in the Caribbean, in Switzerland, and in Australia, and I’d worked on social justice programs with Sub-Saharan immigrants in spain, which was all vocational-driven and focused on helping people.” Through those experiences, Gio learned how to relate to and empathize with people, which served her well in launching a business.

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“I started on free platforms, like Facebook and Mailchimp, just sharing value-driven content multiple times a day. The focus is always on providing value and being consistent.”

This personal approach will endear people to you, and by extension – your brand. It might seem like slow-going at first, but if you keep at it, the story-based approach to marketing will lead to exponential returns. In Gio’s case, it enabled her to grow from one personal assistant to an 11-member team in just 12 months!

Step 3: Results-Driven Momentum

Gio wasn’t worried when asked about the prospect of readers taking advantage of her free content without using her service. “I know that you’ll never be able to compare reading a post with being in front of me in-session, or taking one of our in-depth programs, and I think that goes for any professional. You can’t compare the experience as we unpack what could be years of relationship pain and identify what’s not working and how to go forward.”

At the same time, it can pay to realize where your energy would be most-effectively placed. “I wanted to leverage my time, so I decided to hire other coaches who I trusted, mentored  and who could carry my vision. I thought, ‘Okay, how many clarity calls would they need to take each month? How many conversions would they need to make? How much money would they – and I – need to make?’”

In response, Gio created an end-product, then broke it down to identify her key metrics. This approach allowed her to scale while still offering personally-focused service and gave her momentum to make new product launches a success.

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“Now we offer different options, like our Embodied Feminine Woman Institute for women, a yearlong program helping women attract lifetime love relationships, which I envision being our legacy product,” Gio says. Because she was able to rely on a solid base readers and satisfied, loyal clients, this new product proved to be a success right at launch.

Step 4: Build a Community

Your following is the collective of people you influence directly, but those individuals eventually begin influencing others, too. This outgrowth spreads your influence to new people who keep coming back over and over – and before you know it, you’ve built up a full-fledged, sustainable community.

“Creating a community is huge. People want to be part of a community, so we created a space where women could come with their real-world problems and talk about them in a safe space. It’s a hub for women who need a place where they can be heard, so it’s actually doing what a community is supposed to do.”

This delivers dividends because a good body of positive feedback can be an incredibly effective way to score new customers. In fact, testimonials were identified as the single most effective marketing avenue by an incredible 89 percent of marketers. Customers tend to spend 31 percent more with businesses that have positive reviews, so the faith in testimonials is well-founded.

If you’ve done your job right and delivered value, then your appreciative clients will be more than happy to help you out. “We have seen countless engagements and marriages turned around, relationships saved, and members taking control of their love lives and their emotional well-being. Our clients are grateful for our help, and they’re happy to show it.”

The Embodied Feminine Woman Institute’s Facebook presence has built up thousands of members in just one year, in addition to a thriving parallel group for men called Modern Masculinity, and more than 50,000 monthly readers.

Step 5: Develop an Executive Mindset

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Gio says her resolve to “succeed or die trying” was a core part of her success from the beginning. “I started with a fundamental belief that ‘if someone else has figured this out, then I can, too.’ Your determination is incredibly important, especially in the first months where you’re not making money and you’re putting out post after post and just getting crickets. If you’re not focused on that end-goal, you may not make it.”

Another aspect of her attitude changed dramatically, which is how she understood the solopreneur versus executive mindset.

The solopreneur mindset is based around agile moves that maximize rapid growth. The executive mindset, on the other hand, puts less emphasis on dynamism and focuses on long-term sustainability.

“I had to learn to move quickly out of thinking like a solopreneur into thinking like a seven-figure CEO,” Gio explains. “I had to think, ‘How does a seven-figure CEO act? How do they handle responsibility? How do they systemize?’ I had to learn as I went, and I knew if I wanted to create an organization with a legacy, then there was a lot I had to grow into.”

An executive mindset will enable you to allocate resources effectively, take calculated risks, and steer your organization toward healthy, regular growth. Remember: once you learn to think like an executive, you set yourself up to become one. You’re able to identify opportunities that will take you to where you want to be because you’re already thinking at that higher level.

Simple Steps, Hard Work

Taking your business to a point where you’re pulling in six figures each month won’t be an easy journey. At times you’ll find yourself going up against so much resistance, it will make you wonder whether you’ll ever make it.

Here’s one last piece of advice for those times: stick with it. Keep to this five-step plan, and you can make it happen.

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Thank you for reading

Joshua B Lee

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