1 – Influence

Quantity is not the matter! You can have 1k followers on which you are not influencing! Use Klout to measure how much is your influence on your followers!

*Klout

2 – Mentions

It provides a real insight into what people say about you online.

Looking at what people are saying about your competitors online will provide you a lot of insight into your own strategy; As it can help you to adjust your plan and to avoid major mistakes!

*Nutshell Mail

3 – Inbound Links

SEO strategy is not only as good as the keywords you choose. Social Media is one of the best places to build and track inbound links. If no one talks about you or links to your site, you are not likely to rank highly in Google.

*Google Analytics

4 – Click-Through Rates

Your click-through rate is the measurement of how often people click on the links you post.

Your click through rate is like a conversion rate. When you measure it, you can begin to figure out your successes and your failures when it comes to driving traffic. For example, you might find that people are more likely to click on links that are attached to pictures rather than links that are accompanied only by plain text.

*Facebook Insights, Twitter Analytics

5 – Daily Story Feedback

You can use your Daily Search Feedback chart on Facebook’s analytics page to look at how often your followers are liking your status updates. This will help you time your posts to create a greater reach.

Sources are :

socialmediatoday.com
eslammedhat89.blogspot.com