5 steps to make your Personal Brand bullet proof
Stephen Fern
“You can’t wait until life isn’t hard anymore before you decide to be happy.”
In a world of open access social media, it is impossible to have total control over your brand reputation. Thankfully, Linkedin is a professional business network where extreme opinions, trolling and abuse gets short shrift from the network - unlike Facebook and X where keyboard warriors and toxic trolls run rampant and unabated.
Perhaps the key reason why your brand is safer on Linkedin than other platforms is the accountability of abusers. They cannot hide behind anonymity and, on Linkedin, every post and comment you make sits on what is effectively, their public CV.
It goes without saying that Racism, Sexism and Extremism in any form is unacceptable both as character AND reputation.
But what about people who have strong views about subjects such as climate denial or the anti vax agenda? Should they steer clear of voicing those opinions on Linkedin?
This strikes at the heart of understanding WHY you are spending time and energy on Linkedin. If it is just a forum for you to share your thoughts with your network, then few subjects are off limits: provided you remain ‘rational’ (even if others disagree), calm and courteous.
Do NOT become abusive, do not get personal and do not get angry … and you MAY survive with your reputation intact.
But why risk it?
If you wish to build your personal brand on Linkedin, something of real value to you and your business, then you have to work on:
ALIGNING YOUR PERSONAL BRAND WITH YOUR VALUES
Why?
Because:
A: YOU are in total control of your Personal Brand
B: You can NEVER be in total control of your reputation
C: So make your Personal Brand Bullet Proof
The 5 STEPS TO A BULLET PROOF PERSONAL BRAND
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You can learn more about these 5 steps as part of the 10 part online Linkedinfluence MASTERCLASS programme: A comprehensive programme of Video Guides and Support Materials to help you unleash the power of Linkedinfluence
Take a look here: https://sourceconscience.getlearnworlds.com/courses
It could be the most valuable ￡25 you ever invest
*This can be the focus of learning and self improvement
I help Angel Investors and VCs build personal brands on LinkedIn that attract deals, partnerships, and opportunities.
9 个月Empower your personal brand - it's your superpower on Linkedin! Stephen Fern
I build fully automated outbound systems that outperform your sales team’s conversion rates (GUARANTEED) | Achieved this for 8-figure brands like Expandi.io & Levitate.ai
9 个月Absolutely crucial insights! Building a strong personal brand is key on Linkedin. Stephen Fern
The AI Marketing Guy — I'll help you to get 1-5 clients every month on Linkedin. Visit my website to learn how
9 个月Your personal brand is your unique superpower - take control and make it bulletproof!
BLArch(Hons) - earth architect obsessed with social justice / degrowth / regenerative practices / neurodiversity / computational design
9 个月I’m not comfortable with the idea of equating character with personal brand, defining one as the other. Character has an inherent integration with self, personal brand feels like externalising the self (to market or to sell to others). Personal brand in my mind feels more like reputation than character. Character is the whole being, personal brand is what you’re known for doing. If my personal brand was “quality commenting guy,” then that’s one aspect of my personality I’m building a reputation around, my personal brand. Or maybe my personal brand is even something as personal as being Neurodivergent or vulnerable and sensitive, but once I put it into the world as my personal brand, it is still just one element of me. I see character as the whole me. And I do see what you are saying, that for true authenticity of the brand, it should align with your character, but I can’t see them as being inherently the same thing. For the sake of authenticity, efforts should be made for them to align. Thanks for reading. - the quality (but slightly verbose) comments guy
Speakers Coach for Impact Leaders | Own the stage, connect with the audience and multiply your impact | 3x TEDx producer & coach
9 个月Powerful Masterclass! I would add that to build your brand you need to get out there, become visible and connect with people. Not the lame digital connect of social media. The REAL one, connecting with people with the most powerful tool we have: Human Interaction through public speaking and effective communication. Humans are built to connect through the spoken word, listen and empathise with stories. So don't bury yourself behind a screen if you want to make an impact. Do speak to people!