5 steps to the ideal customer journey, and how to make each one work for your business.
Lisa Scott
1,000's of Leads Generated for our Clients ?? 25+ Years of Website Design + Digital Marketing One-on-one support and consulting. Your next client is out there - we help them find you!
Today’s buyers are tech savvy and have multiple ways to find the products and services they need.
This means they have multiple ways to compare you to your competitors! Make sure you stand out from the crowd and give them a reason to do business with you .
So how do you stand out in the crowd?
Develop a strategic plan to capture the ideal customer. It will result in more sales, more repeat business and referrals!
Before you get started:
Now, apply this 5-step journey to your sales, service, and marketing:
1. DISCOVER
Online search, signage, direct mail, SEO, advertising, referrals, PR, industry events, community involvement, email marketing, and social media are all ways to get found.
2. LIKE
Prospects will be more likely to consider your company when you have an up-to-date user friendly mobile-responsive website, useful content, engaging videos, a complete Google Business Profile listing, and an active social media presence.
3. TRUST
Build trust with your website message/promise, testimonials, certifications, case studies, client list, videos, community involvement, industry leader, and online reviews.
4. BUY
Turn them into a happy customer with helpful on-boarding, providing what was promised, after-the-sale follow-ups and surveys, exceeding their expectations, an easy and simple buying process, and great customer service.
5. REPEAT BUSINESS
There's nothing better than repeat business! Stay top-of-mind with email marketing, sales team outreach, online reviews, offers/incentives to existing customer, social media, events, and sharing useful information and FAQs.
Awareness, Consideration, Decision
Today's customers are online and more informed than ever, which puts them on a track to make an educated decision on their?purchase?before they ever contact you.
These 5 steps will help your business reach and impress them at every stage.