5 steps to the ideal customer journey, and how to make each one work for your business.

Today’s buyers have many ways to find the products and services they need.

This means they have multiple ways to compare you to your competitors!

So how do you stand out in the crowd?

Develop a strategic plan to capture the ideal customer. It will result in more sales, more repeat business and referrals!

Before you get started:

• Define your ideal customers.
• Set clear objectives.
• Identify goals for each stage.

Now, apply this 5-step journey to your sales, service, and marketing:

1. DISCOVER

Online search, signage, direct mail, SEO, advertising, referrals, PR, industry events, community involvement, email marketing, and social media are all ways to get found.

2. LIKE

Prospects will be more willing to like your company when you have a user-friendly mobile-responsive website, engaging videos, useful content, incentives, social media engagement.

3. TRUST

Build trust with your website message/promise, testimonials, certifications, case studies, client list, videos, community involvement, industry leader, and online reviews.

4. BUY

Turn them into a happy customer with helpful on-boarding, providing what was promised, after-the-sale follow-ups and surveys, exceeding their expectations, an easy and simple buying process, and great customer service.

5. REPEAT BUSINESS

There's nothing better than repeat business! Stay top-of-mind with email marketing, sales team outreach, online reviews, offers/incentives to existing customer, social media, events, and sharing useful information and FAQs on your website.

Awareness, Consideration, Decision

Today's customers are online and more informed than ever, which puts them on a track to make an educated decision on their?purchase?before they ever contact you.

These 5 steps will help your business reach and impress them at every stage.