5 Steps To Follow To Scale Your Business

If you are working to scale your business, you can eliminate confusion and chaos by following a step-by-step process. Using my 5-Star Success Blueprint, you can build your business systematically and have all the elements needed to scale your business successfully. My overview of these five steps will allow you to understand where you are currently and the areas to work on to continue to scale your business.

Perfect Your Idea

If you want to scale your business, it is impossible to do anything until you have perfected the first step – your idea. Before you can sell or provide any service, you must understand what makes you unique and how what you provide differs from other things your audience has to choose from. When honing in on your idea, the best place to start is to know who you are selling to and how what you have to offer can solve their problem. You need to begin by asking yourself -- What problem do I solve, why would they want what I have, and why am I the right person to sell it to them? Once your idea is perfected, you are ready to advance along the continuum.?

Streamline Your Offer

When you know who you are selling to and the problem you are solving, you can move into step two, making the offer. What you offer and how you offer it directly relate to the person you are trying to reach and the problem you are trying to solve. This is where you can streamline your offer with a value-based proposition, packaging and bundling offers, and specific services. I always recommend checking out your competitors to ensure your offers are comparable to theirs. Finding the right price point is critical for success in your offer.

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Build Your System

You are ready to begin building your systems when the idea and offer are set. These systems could be project management, your CRM, lead generation, etc. – whatever you determine is needed to grow your business. Without an understanding of your system, it will be impossible to hire and manage your business effectively because your methods will become scattered and inefficient. You cannot possibly know who you need on your team without knowing what your systems require.?

Hire Your Team

With these three pieces in place, it is time to hire your team. Because you have all the other elements in place, you can be exceptionally clear on the people you need in your business to ensure the systems are running, offers are converting to sales, and customers are served. People often hire before they have the other steps in place, stifling productivity because the steps actually need to be reverse engineered for success.?

Focus on The Leader

Lastly, as a leader, it is critical to self-reflect and assess your role in the business. If you are constantly in the weeds and overwhelmed – busy doing stuff, stuff, stuff, and stressed out, it becomes impossible to lead effectively. When we look at optimal growth alignment in our growth architecture, we ask leaders the tough questions – Are you leading, or are you still trying to do everything yourself? Are you making every sales call? Are you doing all the outreach and still trying to manage your website? The answers to these questions matter because they reveal your level of trust with your team and allow you to assess areas you can release and find time to lead your business.

At the Growth Architect, my goal is to help you develop a business strategy that will give you the tools you need for success in building your business. If you want to learn more about building and growing your business, then watch my video, and contact me if you want me to lead you through the 5 Star Success Blueprint .?

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