5 Steps to Eliminate Employer Ghosting before Halloween??

We all know today's job search has been dehumanized. Job seekers spend most of their time applying online and, if they’re lucky enough to get a response, it typically comes in the form of an automated rejection email.

There's got to be a better way... Well… There is!

You need to have frequent conversations with decision makers online, so they can override the applicant tracking system and bring you in for an interview.

So, what is your first line of defense to landing a conversation with a decision maker? The obvious choice is to start with who ya know. If you can get an introduction to the recruiter or hiring manager by someone in your network, this can help build instant trust and credibility.

But what if you don’t have anyone in your network willing to make an introduction? You can try sending a connection request and DM to the recruiter on LinkedIn and hope they reply… but chances are they won’t, and here’s why:

LinkedIn is not only for job search. It has evolved over the years into a professional business/sales platform and, frankly, has received a bad reputation of people trying to immediately connect, spam, and sell to everyone they see.

This activity has caused LinkedIn to increase security and can even have your profile restricted. 

So how do you get the attention of a cold target market? 

#1 Research

Use LinkedIn’s search tool to locate decision makers and create a list of the people you want to speak with from your target companies.

#2 Do NOT Immediately Connect or Send an InMail Message

They do not know you and you haven’t built any trust, value, or credibility yet.

#3 Look for the “All Activity” Section

This section on a person’s profile tells you every time they like, comment, or create content. It is a great place to look for insight.

 Note: If you don't see this section, it most likely means they're not active or have their profile set to private. Don’t waste your time. Find somebody else.

 #4 Follow & Ring Notification ??

This will give you an alert when they post new content and an opportunity to spark a conversation in the comment section.

#5. Engage in Their Content with A "Video Comment"

There are many ways to engage a person’s content. You can send text, images, GIFs and with BombBomb, you can even send a personalized video. This strategy has an 81% response rate and a 50% scheduling rate.

Video Comment Best Practices:

• Personalize it with the person’s name written on a small whiteboard. This will grab attention and get them to press play
• Break the ice by leaving a compliment or adding something in common
• Keep your videos short like a voicemail
• Add a clear call to action to schedule a conversation with your online calendar

No more ghosting! No more black hole!

You have taken control and put the human element back into the search! You can learn more about these strategies in our free Career Transition Summit.

In this episode, our host Trevor Houston, and exec producer of the #WhoYaKnow Show talks about the Slingshot Effect. A secret skill of success when you are feeling stuck and 4 steps to turn your setback into a slingshot to propel you into the future.