5 Steps to an Effective Content Plan

With so many brands offering similar products and services, how can you stand out from the competition? ?

That’s where a strong, purposeful content strategy comes into play.?

Creating content might seem like a passive way to approach your business goals, but a successful content strategy can bring big value in building trust and reaching new customers while also providing added value to old ones. It’s why 70% of marketers are actively investing in content marketing, and nearly 40% say it plays a leading role in their overall marketing strategy.?

A content strategy is a plan that leverages content in its many forms—blog posts, social, video, audio, etc.—to achieve business goals, from increasing brand awareness to boosting conversions. An effective content strategy will engage with target audiences at every stage of the sales funnel, even after they make a purchase.??

But just as your audience isn’t one-size-fits-all, neither is content. Although every content strategy will differ from brand to brand, it is generally a mix of four types of content: content marketing, branded content, social media content and native advertising.?

So, what kind of content is right for your brand? ?

Motion’s Director of Editorial & Digital Content, Sophia Conforti , walks through the four types of content to explore and the five key steps to build an effective content strategy on the Motion blog: https://bit.ly/46Mmo6s?