5 Steps to Create Your Personal Brand (as a Partner or Executive)
Heather Lisle
?? Strategic Communications Expert / ?? Keynote Speaker / ?? Trainer / ?? 20+ yrs Executive Comms/Marketing ?? Helping Leaders & Teams Turn Conversations into Deals & Stronger Relationships
I work with a lot of executives who work for big companies (and smaller ones too), and one thing that comes up often is not understanding how to build your personal brand if you get a paycheck from a company you don’t own.
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It sounds daunting.?
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Questions you may have thought of might be, “What do I say so I don’t get in trouble?†or “What should I post on social media in the first place?
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You’re not alone if you’ve ever felt this way.
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But, here’s the thing. By NOT getting out there and establishing yourself as a thought leader and expert in your niche, you’re leaving money on the table…and a lot of it.
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Let’s walk through the 5?? steps you need to consider as you establish your personal brand. ????
?? DEFINE YOUR BRAND IDENTITY: Identify your unique strengths, values, and areas of expertise. Determine what sets you apart from others in your industry.
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?? CONSISTENCY IN COMMUNICATION: Ensure consistent messaging across all your professional platforms, including your social media profiles, website, and professional networking sites. Make sure your personal brand is in alignment with the values and mission of your company to maintain a cohesive image.
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?? THOUGHT LEADERSHIP & CONTENT CREATION: Share your knowledge through thought leadership content. Write articles, create posts and videos. Position yourself as a subject matter expert, offering valuable content that establishes your credibility.
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?? DEVELOP YOUR ONLINE PRESENCE: Maintain an active and professional presence on social media platforms like LinkedIn, Twitter, Instagram or Facebook. Share industry-related content, engage with others in your field, and build meaningful connections.
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?? NETWORK STRATEGICALLY: Expand your professional network both within and outside your company. Attend industry events, join relevant associations, and engage with professionals in your field. Actively contribute to discussions and offer support and expertise to others…and be sure to add new connections on LinkedIn or your favorite social media platforms.
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???You know how to use social media for personal use…but have no clue what to post as a professional…and because of that - you’re not doing anything (and you know you’re missing out on future connections).
?? You are?technically savvy and really good at your job but need support when it comes to marketing and business development skills…because this is the stuff they didn’t teach you in school.
Power Plays?is NOT?for you if:?
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THE DOORS WILL BE OPEN TO THE PROGRAM UNTIL THURSDAY, SEPTEMBER 28!
???? AND if you enroll before Friday, September 22nd at 11:59 pm CT … you will receive a $1,000 BONUS - two [2] 50-Minute 1:1 Strategy Sessions with me! These calls have my eyes directly on your business. You can use these sessions however you'd like - i.e., in-depth DISC session to talk about your profile and how to message yourself to your client prospects, nail your marketing messaging, strategize your networking plan, or any other business development, communications or networking needs!?
?? WANT TO LEARN MORE? CLICK HERE!
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??Hey! I'm Heather ??
??Teaching you what to say & how to say it by personality type
??Communications & Marketing Expert, Keynote Speaker & Podcast Host
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?? Check out my website for more resources ???www.heatherlisle.com
EVP Executive Coaching PCC | @ Forvis Mazars
11 个月I love the “How†in everything you bring!
Wardrobe Stylist * Speaker * Author * Online Course Creator - Your Style Is Your Super Power and it takes less than seven seconds to make a first impression. How are you standing out?
1 å¹´Great questions and tips. You provide such a valuable service for people.
????? Marketing and PR Consultant | Small Business Grants Expert | Author | Speaker | Top-20 Small Business Marketing Blogger | Writes Marketing Plans | Loves Islands ??? and Dogs ??
1 年Great personal branding tips Heather Griswold Lisle. There’s so much to share with what going on in your field— don’t know why more people don’t do it! Your newsletters are always insightful. Thanks for taking the time to share content that’s valuable.
Helping Accredited Investors invest in Real estate, Save taxes even with W2 via Oil & Gas, Access to Technology start ups, Lead General Partner Trusted by 367 investors ??
1 å¹´So many great points, thanks for sharing. Consistency is key.
LinkedIn Top Voice | ICF Certified Career Coach | Certified Resume Writer | LinkedIn Expert | Book a Free Review of Your Resume Schedule a Coaching Demo - Visit my ABOUT
1 å¹´My clients have these same type concerns Heather. They ask, how do I create a brand presence on LinkedIn and maintain protocol and respect for the company I work with. I like your 5 steps, and this one especially resonates Share Industry Related Content. I'm sure your clients and mine also, possess a great amount of knowledge, resources, and insights they can share, where doing so can be a game changer with their online presence. So insightful Heather. Thanks