5 Steps Copywriting Process Guide

I will keep this simple, alright? If you want to learn to write copy then simply pick up a pen and pull out your writing pad and start writing words, it is that simple.

However…

If you want to understand the?copywriting?and copywriting process, then you must be curious and teachable because it requires you to learn, relearn, unlearn, and begin the circle all over again.

The road to a successful copywriting journey follows this route: Preparation, Organization, Writing, Editing, and Review.

Now, I’m going to elaborate a bit in a second, however, first, I want to preface this post with a few notes. (If you are impatient then feel free to rush down and read the bolded titles.

Copywriting is a great skill for anyone to have. Companies always need someone who knows how to write copy. And if you write successful sales copy, you won’t run out of writing jobs

But, being successful at it takes a lot of work.

So, if you are reading this article because you want to pursue a career in copywriting, then buckle up your seat belt. You are on the right ride to the destination you have in mind

But let me drop a quick line before we drive further. You have got to be curious enough to learn in your own time and passionate enough to out of the woods.

You have to want to be better than the best in your niche. Prepare better. Organize better. Write better. Edit better. Review better. Sell better. Do everything better.

It is not some job you simply slap the title `Copywriter` on your resume and voila you are writing successful ads.

No. Copywriting is a constant state of asking yourself “How can I make this better?”

With all that being said, here is the copywriting process you need to follow to be a great copywriter

But first, let’s know what copywriting means

What is Copywriting?

Copywriting is the act of writing content that contains unique, targeted, and relevant information to persuade a prospect.

Copywriters must be able to tell compelling stories through words and build an emotional connection with the customers.

So, copywriting is the art of using words to encourage prospects to take action. It is something you can achieve yourself or with a team of copywriters.

The Copywriting Process

#1. Preparation

Good ad copy begins with collecting quality information. And the best way to collect the information you need is with a thorough Q&A. Here are some key questions that will help you prepare for just about any ad writing project.

Don’t try to word slinger. at this point. Just gather as much information as you can. Feel free to add additional information as needed. Below is a sample of how your copy should look like:

#1.Description: Briefly throw light on the product you are marketing.

#2. Purpose: What is the customer expected to get from this product? State how it works.

#3. Price: What is the suggested price?

#4. Features: What are the most basic facts and specifications about this product?

#5. Benefits: What do the features mean for the customer? What challenges are solved? What needs are satisfied? Of all the benefits, which is the most crucial?

#6. Competition: From the customer’s point of view, why is this product better than what the competition has on its shelf?

#7. Your Business: Do you have an exceptional history, unique owner, or awards?

#8. Guarantee: How strongly do you believe in the product? How will you back up your belief in words? Money-back guarantee? Or a 30-day free trial?

#9. Prospect: Who do you visualize as the ideal customer? Income?, Job title? Male or female??Interests?, Concerns?, Fears?

#10. Objections: Why would a consumer not want this product?

#11. Testimonials and Endorsements: Reviews from happy users? Celebrity endorsements?

#12. Objective: What action do you want prospects to take when they see this ad? Buy immediately? Ask for more information. Come to your Website? Request a demo?

#13. Offer: What is the deal you are promising to prospects? Reduced price for a limited time? Gift with an immediate order? Free information?

#14. Deadline: When is the offer going to expire?

#15. Required Copy Points: What information or legal copy should be included?

#16. Method of Payment: Credit card? Installment Billing? PayPal?

#17. Method of Ordering: How should a customer place an order? Phone? E-mail? Fill out a Web form.

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