5 Steps to build your online chocolate store!
So You Love chocolate making, Right? Then You must be knowing how to sell your chocolates to the world? You will say "Nah" and I completely understand.
Don’t worry you only need this 5 step approach to set up your online chocolate store we got you covered with the 5 step approach.
Step 1. Taste, Test & Taste!
Chocolates are all about the taste. Grab the best chocolates in your inventory. Just sample them to your friend, colleague, boyfriend, family — You name it!
Follow the tick-untick approach.
Once your have wowed your potential customers go to next step!
Step 2. Decide Cost!
One of the most important things homemade chocolate makers fail to understand is that chocolate making companies are their biggest competitors.
Even you are in a specific niche your pricing should always justify your uniqueness.
A simple approach can be-
- Calculate Raw Material cost + Packaging Cost + Shipping (Cost per piece)
- Your chocolate selling cost per gram should be lower than 40% of your cheapest competitor (this is just for giving the idea. You know what you are worth)
Step 3. Tell Your Brand!
If it’s not a company, its just a product
a. Get a good domain.
This guide can help! Use amazing templates on Wix to setup your website. Or you can use Shopify to make things simple.
b. Check out wix.com for sample editable website.
Pro Tip: Design your logo, Use Canva (Don’t waste money on a designer.)
c. List your products on Etsy, Crafts Villa & for god’s sake on Amazon.
4. Get Packaging!
(Alert: Controversial statement ahead)
Chocolate presentation overplays the chocolate taste.
A lot of times chocolates are for gifts / special occasion. So it becomes extremely important that your package looks awesome.
Use Personalized letters to every customer. Include a feedback email ID/ WhatssApp Number/ Skype ID.
5. Last, Setup Shipping
You can check out the guide below to understand shipping your products worldwide. Shipping is a tremendously sensitive issue when your product is perishable. Always use a /standard world-class courier for all shipping.
Hint: Use UPS during Christmas.
That's my $0.02!