5 Steps to a Better Brand and Marketing Campaign
Cat Morrissey
Timeless, Intelligent, Next Level B2B Marketing, Consulting & Brand Development: For Trailblazing Leaders who don't Follow the Crowd.
I wrote a post yesterday, (on LinkedIn) about the importance of a really good offer so that your marketing campaign doesn't flop. Of course, it's NOT just ONE thing that affects your results, so today, I'm filling in the blanks so that you have a deeper understanding of what makes a successful marketing campaign and ultimately a profitable business.
After all, if your existing marketing isn't bringing in the results you need so that you can sleep at night, here's a list that will help you understand why the old way of marketing just isn't working anymore and what you need to do, to create more profit in your business:
1. Your offer must solve a compelling problem in the marketplace.
2. You can back up your product/service and have the ability to deliver it.
3. You need great copy that understands your clients problems
4. A sales funnel that converts prospects into 'curious clients' that jump on your list to learn more on auto-pilot.
5. You or your sales team use strategies that educate your clients, not try to bully them into a sale.
Until you have these 5 steps in place, getting consistent results are unlikely to happen. Many people spend a lot of money on marketing and have dismal results.
It's not 'WHO' (blaming failed marketing campaigns) that is the problem, its 'WHAT' you don't have in place that is affecting your results.
Ready for REAL results? Book a FREE Strategy Call HERE.
Till next time,
Cathy
Empowered By Soul Digital Marketing Agency
Member of Camara Internacional da Indústria de Transportes (CIT) at The International Transportation Industry Chamber
5 年Well done
26 Years Executive Digital Marketer & Strategist
5 年Agree, it is all about having a well structured plan, and then implementing it.
Founder & CEO at Coreto | Building the Future of Reputation & Community in #Web3…and collecting memes along the way
5 年Agree! It's about "what" not "who".? Thank you for sharing this!
#HumanCRM ???? Building Value-Based Lifelong Relationships | Sales | Marketing | Business Development | Strategy
5 年Absolutely correct and very well written article. Branding is a constant conscious effort.