The 5-Step Recipe To Crafting A Sweet Email Marketing Strategy

SURE, EMAIL MARKETING SOUNDS LIKE A PIECE OF CAKE, BUT THE NUMBERS DON’T LIE. HERE ARE FIVE STEPS TO GET YOUR OPEN AND CLICK RATES UP, UP AND AWAY.

It’s important to preface these steps with the fact that your email marketing strategy is dependent upon a compelling subject line. All of the following ingredients are vital for making the cake, but if you don’t preheat the oven, no progress will be made.

We like to make the subject line a question that intrigues readers or a bold statement that people can relate to. It’s all trial and error to determine what kind of content your audience engages with. But, once you get them, you have to work to keep them:

Click here to learn the 5 steps!