The 5 Step Chatbot Growth Strategy For Restaurants
Peter Zhun
Digital Project Manager | I help my team succeed with proper organization, planning, and execution
The popularity of Chatbots in the restaurant industry has been growing thanks to the number of tasks they can perform to grow your business.
Here is a 5 step game plan for restaurant owners to incorporate chatbot into their business structure and see more growth and success!
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From engaging with guests to simplifying delivery and take out orders. Restaurant Chatbot can be used in every phase of your guest’s dining experience to convert them from visitors to your advocates!
Step 1: Awareness
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People are spending more time on apps, and a chatbot is a perfect medium to reach out to customers. Leverage this pioneering technology to grab your guest’s attention and give them the most attentive and personalized dining experience they’ll ever have.
Programmed your chatbot to engage guests visiting your website & social media pages
- Ask questions and guide them in the right direction
- Share your menu
- Collect email address
- Provide quick responses and resolving queries
Step 2: Engagement
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Engagements are extremely personalized for chatbot users. This is made possible by programming message sequences designed to ask visitors the right opening questions, pulling the right information for them, and prompting them to take action.
- Real-Time Response to queries
- Personalized communication and advertisements (the bot can be programmed to record a guest’s browsing and dining history, and make personalized recommendations)
- 24/7 service
- Lead generation
Step 3: Acquisition
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Chatbots can be used to promote offers, discounts, and limited-time deals by sending out scheduled marketing communications to entice subscribers with new deals and offers. It can then be used to help facilitate the ordering process.
- Increase sales through improved order efficiency
- Facilitate online orders
- Drastically decrease the amount of time it takes for guests to place orders
- Reduce customer wait times
- Allow guests to make reservations
2. Give Food recommendations
- Cross-selling based on items in cart
- Alternative options for different allergies (Gluten-free, peanuts, etc)
3. Provide Consistent communication quality, no attitude, no fatigue, no training required, always ready to provide superb customer experience.
Step 4: Loyalty Program
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Use a Chatbot to send out personalized offers and recommendation based on regular guests purchase history.
- Incentivize feedback and reviews by giving free appetizers or desserts, etc.
- Promote your loyalty program by running fun and engaging contests to cultivate great customer relations and grow your list of loyal guests who will keep coming back
Step 5: Advocacy
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Finally, encourage and incentivize your loyal guests to advocate your restaurant to family and friends. One method is to run review contests on social media that offer complimentary menu items as prizes.
Want a FREE chatbot for your restaurant?
Connect with me on LinkedIn or Schedule a Call with me and we’ll get started on building your Messenger bot today.