5 Statistics that say cold e-mails aren't dead?

Do you think it's a dumb idea to leverage cold E-Mails? Hold on. Check out these 10 interesting statistics related to cold E-Mails.

E-Mail is the most traditional marketing channel that has been leveraged by businesses for their digital marketing needs. Though it is an old method but not obsolete yet.

Let's directly jump into these amazing facts that signal how powerful cold E-Mails can be for your business.

1. The conversion rate of Cold E-Mails is 40 times more than any social media.

This might look unreal. But wait what if I say it is said by McKinsey ? So if you are sketching out a B2B demand generation plan for 2023, Cold E-Mail should be at the epicenter.

2. About 80% of decision-makers prefer salespeople to reach them out via E-Mail.

I am among that 80%. That's because it is very annoying to receive phone calls when I am in the middle of something. Maybe others have their own reasons. However, all these reasons make Cold E-Mail the best medium to keep you hooked with your prospect. To add to this, messaging via social media is nowadays treated as intruding into key-decision maker's personal life. I can't agree more with this.

3. Every sales personnel spends 21% of their time on their Inbox

As per a study by Hubspot 21%, ie 1/5th of the work hours are invested in the inbox. Now how does it concern cold E-Mails?

Well, there are 2 perspectives that link these statistics to your cold email campaigns.

(A) Using effective cold E-Mails can help you save an enormous amount of time for your sales teams. Why should sales teams do manual E-Mail reach outs? Use cold e-mail sequences instead. Let your sales team focus on conversions instead.

(B) Salespeople are serious influencers in any company. Also, there are senior board positions like Director - Sales who are direct prospects for many services and products. Why not leverage the fact that these same set of people invest 21% of their time in the inbox? So it is wise to be planted in their inbox at least once a week.

4. Cold E-Mails are still hitting 50% open rates

Yes - If the E-Mail has a personalized subject line and is written rightly you can expect 50% open rates. Now compare it with any social media CTR (Click Through rates). So cold E-Mail can be your number one asset when it comes to attention-seeking capabilities.

5. The response rate for cold E-Mails is about 9%

Do I even need to explain this guys? This is such an amazing number. So basically you write cold e-mails to 1 lac people to get 9,000 replies? Need another reason to consider cold E-Mails?

To conclude, cold E-Mails are going to be a focus area in the B2B Demand generation space. If you don't have a strong cold E-Mail outreach program you are definitely missing out on a lot.