5 Stages of a Social Media Marketing Funnel

As a business owner or digital marketer, you may choose various marketing strategies to promote your business. When you evaluate the options, a social media marketing strategy appears to be one of the most inexpensive ways to create a reputable brand image. Social media channels can help you increase sales and revenue at a low investment.

What is a Social Media Marketing Funnel?

A marketing funnel is a path that facilitates the conversion of the generated leads into customers. In practical terms, the funnel charts the path to conversion from the moment someone gets to know your brand to when they make a purchase. At each stage of the funnel, you have the option of using several tactics to influence the behavior of the user in order to steer them in the right direction.

What Are the Stages of Social Media Marketing Funnel?

When discussing the stages of the funnel, it is important to keep in mind that the stages are interconnected, with the user moving smoothly from one stage to the next until the end of the funnel.

The idea is to gradually introduce your services and products as a solution to the pain points that brought the users to the top of the funnel.

In theory, a well-designed social media marketing funnel has five stages:

• Awareness:?Potential leads realize the brand.
• Consideration:?in this stage, the lead should see your brand as a good fit for their business. Your brand should stand out from other similar businesses in the market so that the leads remember you.
• Action/Conversion:?The leads are encouraged to take action in your products or services. This is where the sale happens.
• Engagement:?Even after the sale, it is important to keep the new customers engaged with your brand even after they have made the purchase.
• Advocacy:?The satisfied customers start recommending your products and services to their social media contacts.

This blog was originally published on Social Champ. To the full blog post with examples of how you can create one, visit: Stages of Social Media Marketing Funnel.