5 Spook-tacular Ways to Retarget Your Customers for Halloween ??

Happy (almost) Halloween! It’s the perfect time to inject some Halloween spirit into your retargeting strategies and bring dormant users back to life with seasonal creatives! ?? Whether it’s a special promotion or a hauntingly good discount, here are five fun and effective ways to re-engage your audience and drive app opens this Halloween week.

1. ?? “Boo-Back” Discount Ads

Send a chillingly good retargeting ad offering a “Welcome Back” Halloween discount to inactive users. A dynamic mobile ad could feature a spooky Halloween countdown and message like, “Last chance for a frighteningly good deal! Re-download and get 20% off until midnight on Halloween!”

Why It Works: Halloween-themed discounts with clear, time-sensitive messaging add urgency and appeal. Personalized ads targeting inactive users with special discounts increase the likelihood of them re-downloading or revisiting your app.

2. ??? Interactive Halloween-Themed Ad Creatives

Catch users’ attention with interactive ad formats like playable ads, polls, or tap-to-reveal formats. For example, design a "Trick or Treat?" ad where users tap on a haunted house to see what “treat” (discount, promo code, or exclusive Halloween content) they get. Or, use a swipe-up to reveal a surprise Halloween reward in social media stories and banner ads.

Best Practice: Interactive ads boost engagement, especially when you add a Halloween twist to the experience. Tailor these ads based on user data, targeting those who have previously engaged with interactive ad formats or shown interest in special offers.

3. ?? Countdown Creatives with Last-Minute Halloween Flash Deals

Ramp up your urgency by launching countdown ads that promote exclusive Halloween-themed deals. Set up retargeting ads to remind users who haven’t visited recently about an upcoming “Halloween Midnight Flash Sale” that’s only available for a few hours on October 31st. Use spooky visuals, like pumpkins or ghosts, with a visible countdown timer to drive that FOMO.

Why It Works: Countdown creatives are a proven way to create urgency. Users who see a ticking timer are more likely to convert, and Halloween offers an ideal opportunity to play into this urgency with last-minute deal ads.

4. ?? “Come Back from the Dead” Push Notification Ads

For users who have opted into push notifications, send them targeted Halloween-themed retargeting push ads directly to their mobile devices. Messages like “We’re missing you! ?? Open the app for a Halloween Surprise!” or “Our Halloween specials are calling your name from beyond the grave…” can draw users back in with a creepy-cute twist.

Pro Tip: Use rich push notifications with visuals, GIFs, or even sound effects (think: cackling witch or creaking door) for a full Halloween effect. Segment your audience based on inactivity levels so that more dormant users get a stronger nudge, like a discount or promo code.

5. ??♀? Personalized In-App Promotions with Halloween Themes

For users who do open your app, keep them engaged with in-app ads and promotions that feature Halloween-inspired content. For example, create a Halloween-themed pop-up ad that offers users a “Haunted Offer” once they log in. Give them a promo code or exclusive item if they complete a specific action within the app, like making a purchase or trying out a new feature.

Why It Works: Once a user is in your app, Halloween-themed in-app promotions encourage further engagement. Personalized ads based on user behavior create a more relevant experience, which increases the chances of re-engagement and conversion.

Halloween is the perfect time to get playful with your mobile retargeting campaigns. Remember, the key is to be creative and have fun with seasonal themes while keeping your ads focused on user re-engagement and driving measurable results.

Ready to get into the Halloween spirit? Start re-engaging with these tricks and treats or check YouAppi’s blog for more spooktacular mobile retargeting information and ideas! ????