The 5 Speaker Assets Every Entrepreneur Needs to Attract Clients & Opportunities

If you’re looking to grow your business, you already know that visibility is everything. But here’s the thing—visibility alone isn’t enough. You need credibility, authority, and a way to build trust quickly. And what’s the fastest way to do that? Public speaking.

When you speak with confidence and clarity, you instantly position yourself as an expert. Whether it’s on a stage, in a meeting, or on social media, the way you communicate can be the difference between a business that thrives and one that struggles.

But where do you start? With the 5 Speaker Assets—the must-have tools that will help you attract clients, grow your influence, and create endless opportunities. Let’s break them down:

1. Your Keynote Speech: The Authority Builder

Your keynote is your signature talk for your business—the one that gets you booked for events, conferences, and workshops. It’s your chance to share your expertise, inspire your audience, and establish yourself as the expert in your industry.?

It’s the best opportunity you have to connect on a more personal level with your audience, by establishing why your service / product is key and why you’re the person to listen to. A strong keynote speech is also an effective way to establish your personal branding by sharing your origin story and using storytelling techniques to connect with your audience on a deeper level.

Why it’s powerful:

• Positions you as the go-to expert in your field.
• Opens doors to paid speaking gigs and high-level networking.
• Creates a lasting impact that leads to business opportunities.

A well-crafted keynote doesn’t just inform—it transforms. It makes people see you as the person they need to work with.

2. Your Networking Pitch: The Conversation Starter

Ever been asked, “So, what do you do?” and fumbled for an answer? Or stood in from of a group and delivered a pitch that didn’t get you any results? That’s where your networking pitch comes in. This is your 60-second (or less) introduction that instantly grabs attention, sparks interest in what you offer and most importantly gets results.

Why it’s powerful:

• Makes networking events way more effective.
• Helps you confidently introduce your business in any setting.
• Creates curiosity and leads to deeper conversations.

When done right, your networking pitch makes you memorable, stand out from the crowd, provides clarity so that people lean in and say, “Tell me more.” And that’s exactly what you want.

3. Your Webinar: The Lead Magnet

A webinar is your opportunity to educate, engage, and convert your audience—all in one go. Whether it’s live or recorded, a well-structured webinar helps you demonstrate value, build trust, and move potential clients toward working with you.

Why it’s powerful:

• Provides value before asking for anything in return.
• Allows you to showcase your expertise in an interactive way.
• Helps you nurture and convert leads on autopilot.

Think of your webinar as a way to scale your impact—reaching more people without having to repeat yourself 100 times.

4. Your Videos: The Visibility Booster

Video content is king—are you missing out? Whether it’s short social media clips, YouTube tutorials, or polished promotional videos, having a strong video presence helps you connect with your audience on a deeper level.

Why it’s powerful:

• Builds familiarity and trust quickly.
• Increases engagement, awareness and reach on social media.
• Makes your content more accessible and shareable.

People want to see and hear you before they buy from you. Video makes that possible—even when you’re not in the room.

5. Your Training Course: The Revenue Generator

A training course allows you to package your knowledge into a product that works for you 24/7. Whether it’s an online course, a group program, or a membership site, this speaker asset helps you serve more people without trading time for money.

Why it’s powerful:

• Turns your expertise into a scalable income stream.
• Positions you as an authority in your niche.
• Allows you to help more people without working more hours.

When people see you as the expert who not only speaks but teaches, they’re more likely to invest in your services.

Ready to Build Your Speaker Assets?

Public speaking isn’t just about being on stage—it’s about using your voice strategically to grow your business. When you have these 5 Speaker Assets in place, you’ll attract clients effortlessly, build your authority, and open doors to endless opportunities.

If you want to hear more, and make a start on building your Speaker Assets with some actionable tips, I'm running a Masterclass in Southampton this month - find out more here.

I’m Sarina Mann. I turned my greatest fear into my greatest strength. Now, I’m here to help you do the same. I work with individuals and organisations to create a culture of communication through presentation skills, speaking on camera and feedback skills.

Here are some of the ways I can help you and your team:

?? Communication training - create a culture of communication with presentation skills, speaking on camera and feedback skills training for teams.

?? Speech Coaching - create 5 speaker assets for business growth: keynote speech, pitch, webinar, social media video and homepage video.

?? Speakers’ Community - A community for business leaders to learn to present, practice in front of a group, and get feedback and create their own 5 speaker assets.