5 Social Media Trends Marketers Should Watch in 2022 - For Facebook & Instagram

We have witnessed a change in the way businesses market their products or services on social media within the last two years. More than 72% of Americans used social media in 2021, a more than 10-million-person surge. Every day, over 240 million users spend an average of two hours and seven minutes on social media. When new features and platforms develop, it is right to think that more people will flock to them.

What is the challenge for businesses of all sizes? Understanding which social media trends are likely to persist after 2021. It might be tough to know which to follow and which to discard. Here are the ones that will be most important in 2022.

Reels Add to the Ultimate Success of Instagram Marketing:

Instagram Head Adam Mosseri has stated that - the platform is adopting a fundamental change in which users demand more engaging video content. It implies that businesses must welcome this change as soon as possible to promote on the platform in 2022. Video must now be a crucial element of your strategy. But just tapping a record button and displaying a simple video is no longer sufficient; to stand out in the digital marketing environment, it must be innovative, creative, and engaging.

Linking Online Stores to Social Media Accounts

Social media has also evolved in popularity as an e-commerce medium, which is great news for brand marketers. By linking your online marketplace to your social media accounts, you can transform your company's profile into a primary focus for marketing your brand and selling products. By eliminating the need for customers to visit a third-party website to buy, you can keep them engaged in your brand for a longer period.

Concentrating on Results-Oriented Advertising Strategies

Focusing on results-driven social media advertising techniques is one social media trend that marketers and companies should explore for 2022. Paid advertising on social media networks allows firms to showcase their creative material for their target customer, which will increase the brand's overall revenue and profits.

Organic Instagram Video Builds Intimacy and Trust

Video will remain the fastest method to create trust with your audience and sell more.

Start using high-quality video content to make your social media efforts create a significant impact on the success of your business.

Videos are available throughout the platform, including:

Instagram Reels: These short videos get the highest organic reach. You don't have to apply the most extreme effects and transitions to benefit from reels.

Instagram Direct Messages: Video messages and live video chats are effective ways to start a conversation. Take care to mention a person's name so it won't sound like a copy-paste clip. It's worth taking the additional time to connect with people in real-time.

Instagram Live: You could bring up to three people who bring value to the topic you're discussing into your Instagram Live. Furthermore, their followers will be notified about this Live, adding a potential audience to your session.

INTIMATE is the word for 2022. Consumers are demanding intimacy more than ever on social media and from the businesses they buy stuff. And, there is no better way than Instagram Live to accomplish that.

Niche Facebook Experiences Become Prominent Marketing Channels

Although Facebook is the world's most popular social platform, with 2.9 billion monthly active members, an increasing number of individuals are searching for experiences in smaller niche groups.

Facebook Groups - Continue to invest in the growth of your group, which should be linked to your Facebook profile. Communities Summit 2021 saw Facebook offer plenty of new features to make groups more comprehensive and appealing to admins and members. Additions include the ability to establish free and paid subgroups, Shops for selling products, community fundraisers, and a bunch of admin features.

Live Audio Rooms — This feature is still rolling out to Facebook members. Use this format inside your Facebook group to communicate with members more closely. It is pretty easy, and you don't even need to be camera-ready!

Facebook Live - Don't forget to include live streaming in addition to audio. Aside from the approaching metaverse, live video is still quite strong and the next best thing to be in person. Live video is a fantastic way to communicate with your audience in real-time.

The world around us is continually changing nowadays. And, while we think we know what to anticipate from social media in 2022, this list of trends is likely not exhaustive. But, the best thing you can do as a social media marketer is to keep researching trends, online consumer habits, and your team's social media data to figure out which trends or methods to embrace or how to navigate unprecedented online scenarios.

Having said so, no matter which trends you follow, don't forget to be genuine with your customers. Authenticity is never sufficient!