5 Social Media Tips to boost your Real Estate Game

It’s Not About More Marketing; It’s About More EFFECTIVE Marketing, and marketing can't be effective without SOCIAL MEDIA.

Nobody can deny the fact that social media has revolutionized marketing.

To boost the currently cold market, here are some research-based best ideas to sell more million-dollar homes in a luxury housing market using social media:

1.Interact on Social Media and Build Confidence in Your Ability

The most optimistic and effective way of social media is BLOGGING.

It is a very low cost and perfect route to lead generation.

One could post content in Groups on Social Media, use the posts as material for a Drip Marketing campaign and can share it with their Clients.

It is important to build confidence in your abilities through social media.

The Real estate industry makes it mandatory to demonstrate progression, movement and not to forget: Great sales.

We can be connecting clients to the best home for them, and they can provide us a strong testimonial in return which we can publish on our social media accounts.

Moreover, real estate agents can communicate their ability to match homes with clients and build relationships with past, current and potential clients through social media to increase their leads and improve their business.

2. Utilize Videos:

Videos are quick post-closing client testimonials.

Videos of clients about their experience and how excited they are to be in their new home could also be posted.

You could share these videos on your blog, Social Media and make sure that everyone involved should be tagged — the closer, the other agent, the client, the title company, the mortgage lender so that they can attract customers.

Believe us, these videos could give your business a great exposure.

3. Hire a professional photographer:

A Good photographer plays a major role in marketing your business.Professional Videography, Photography and Drone footages could work wonders to boost your clientele.

According to the real estate association, 90% of buyers are first drawn to a property (online or otherwise) by good quality photographs.

So, this is one area you must invest your money to get fruitful results.

Bright, spacious, clean photos bring people in!

4.Building and Maintaining Relationships Online and Advertising

Email newsletter plays a key role in building relationships online.

You could use platforms like Emma or Mailchimp to let your past, current and potential clients know about your listings.

One could also utilize these platforms to feature closings, open houses, even personal events like weddings, births, and graduations.

Newsletters are a more direct method of communication and commonly used to build connections.

5. Don't Forget About Your Web Site:

Most people just make a website and leave it untouched.

You should constantly try to improve your website and focus on adding content to increase the rankings on search engines.

First rule: deliver a value to your visitors.

Make them learn more about the communities where you have your listings.

Go out and make interviews with teachers, doctors and people that belong to these communities.

Take videos with them and upload these video on Youtube and then embed these video on your website.

I strongly suggest you: transcript the entire video and use the transcript to make a new post for your personal blog!

With one interview you can create unlimited contents to improve your presence online.

Your goal is to become an authority for your city.

You will be the one to ask to learn more about the community and its values!