5 Social Media Marketing Mistakes
- Posting without a plan. Aka the fastest way to waste your time and money. Winging your weekend plans might be cool, but winging your marketing is not. You need a solid action plan.
- Not getting crystal clear on your ideal customer / client. If you try to create content for everyone, you will end up resonating with no one. In trying to please everyone your message will become diluted, unclear and irrelevant - meaning that you are going to get lost in a sea of sameness.
- Not being consistent. Consistency is more important than perfection. Consistently show up for your audience, even when you think nobody is listening.
- Thinking you need to be on all channels. Trying to be everywhere and do everything will only leave you spread too thin. Rather choose one or two channels and focus all your energy on making them the best representation of your brand as possible.
- Pushing the hard sell. Quit selling. No body wants to be sold to all the time, but especially on Instagram. Avoid posting the promotional "flyer-type" mages.