5 Social media cheat codes I probably shouldn't be telling you:

[1] Your best influencers aren't influencers.

They're your

• sales team
• marketing team
• and existing users.

Use them wisely.

[2] The easiest way to grow a company's social media page is with a recurring, consistent, value-driven content series that's semi-related to your brand.

examples:

• Hotel Instagram = Content series on weekend events in the neighborhood
• SaaS Sales Tool Linkedin Page = Sales memes
• Cooking TikTok = 100 salad dressings in 100 days

[3] It's exponentially easier and faster to grow a personal brand than a company brand.

Start here if you want fast results.

• Use an executive on the public-facing side.
• Don't bother with anyone from the product team.
• (Don't bother getting engineers to post on social media at all, ever lol)

[4] Authenticity is far more important than following brand guidelines to a T.

If you've never been in an argument with a creative director or legal team, you're not pushing outside of the box enough.

[5] Light controversy is good for growth.

Be controversial, but thoughtfully and authentically.

[6] Focus on ONE platform to start, and then diversify where your audience lives.

When you're just starting out, it's much easier to grow when you have all of your energy on one platform.

• You'll learn so much faster.
• You'll iterate so much faster.

After a couple of milestones, whatever that means to you, branch to other platforms.