5 Social Media Campaign Ideas for Boosting eCommerce Sales
Wondering if you can boost sales through social media strategy or are you looking for the right social media strategy to implement and boost sales?
The best advice i would give is, Its not too late to implement a few social media campaign ideas to notice a noticeable sales lift.
1. Use social media campaigns to connect with prospects
First plan of action to boost your eCommerce sales for this year would be to understand where your prospects are spending time online.
Facebook continues to be a tool for B2C advertisements. Don't neglect the power of Facebook as one of the best platforms to drive sales, followed by instagram.
2. Social Media Campaign Ideas include Influencers
Notice that social media influencers are on the rise.
More brands are reaching out to influencers on Instagram because these individuals have a huge number of followers and can mean big business down the road. Even though instagram has changed the algorithm of their news feed, these influencers still manage to get plenty of engagement, increase their value as more effective medians for marketing.
3. Talk to your audience using Instagram live & stories
Another important tip for driving leads back to your site is to talk with your audience. Set up a social media strategy involving instagram live & stories.
Hosting an instagram live is just one of the many ways you can instantly talk to your customers to hear their feedback. Engage with your audience so they can see that there are real people behind the brand.
4. Creat video content
As a business, you need to figure out what value you can provide to your prospective customers.
Social media campaigns need to focus on bringing attention to the products you sell.
Ex. The company i work for sells hotel & restaurant supplies and equipments. Making a video showing chef's using our products and the benefits experienced by the organization by using our products and services will be optimal and send a great message from a short video.
5. Utilize Pinterest Pins
One final option for you to drive sales back to your ecommerce page would be Pinterest.
Work hard to creating beautiful and apt contents for the pins and add them to your business pinterest page. These images need to be crisp and clear while implementing your brands colors scheme and fonts. The pins will link back to your website.
As soon as you create a few great pins, start posting them. It is also important to pay for your pins to become "rich pins" where more people can interact with them and post the pins to their pages, too.
These are 5 of the best social media campaign ideas available for every business to use right now.