5 Smart Ways to Optimize Digital Campaign Cost

In this day and age, being a digital native pays off.

The reason?

Forbes report shows that 82% of people search online and 79% of people shop online.

So you might as well say that a major chunk of ideal buyers is wandering online.

However, considering how expensive it is to run a business, companies may be hesitant to loosen their purse strings and spend extra funds simply to market their wares online.

Still, you need to know which way the wind is blowing!

Because the present world is digital, and by logic it is imperative for businesses to join the bandwagon, no matter what the cost.

However, digital marketing is a measurable form of cost-effective marketing.

People often ask what’s the proof that the fancy platforms of digital marketing are actually not burning holes in the budget plan?

Here’s how and why

• A study by Forrester Research found that companies that excel at digital marketing can achieve a 5x revenue growth rate compared to their peers.
• Also, according to a survey by HubSpot, inbound marketing costs 61% less than outbound marketing, in addition to doling out 54% more leads.
• The Salesforce survey found that companies that switch to social media for customer service, experience a 33% dip in average cost per service request.

Generous, isn’t it?

Clearly, digital marketing and campaigns are the more economizing options.

The numbers are loud and clear, people.

Digital marketing allows the privilege to track all the nitty gritty details like page visits, unique visits, engagement, leads, traffic, and conversions.

The careful screening process makes it easy for you to measure your Return on Investment (ROI) by the plethora of information and reports accumulated by these digital platforms.

This can enable you to analyze whether you are investing money in the right way or not.

Have a look at the following average costs for the many digital marketing strategies:

• Google Ads: $ 1-2 per click
• Facebook Ads: $ 1 per click
• Blogs: Free
• Regular posting on social media platforms: Free
• Emails: Free
• Backlinks: Free
• Quora Answers: Free

As evident, certain forms of content such as blogs, verbal and visual postings on social media, and email are entirely free of cost.

Thus, it is a foregone conclusion that digital campaigns are known to be cost-effective when compared to traditional marketing tactics as it is impossible for the latter to beat this kind of thrift pricing.

Below are 5 ways that can be a cost-effective godsend:

1. Blogging:

This can be a powerful medium for digital campaigns to attract targeted traffic.

Hubspot’s State of Inbound Report found that digital campaigns that blog, generate 97% more inbound links to their website.

Hence, being a key element of content marketing, blogging is an effective SEO strategy if ample high-quality, keyword-laden write ups on relevant topics are dangled before the target demographic. This improves your site’s search engine rankings and drive more organic traffic to your website in addition to amplifying brand awareness.

By including Calls-to-Action (CTAs) in the blog posts, such as offering a free sample e-book in exchange of contact information and email, one can wheedle out information and generate leads for the sales team to follow up for the long haul.

The report “The Ultimate List of Blogging Statistics and Facts” by OptinMonster cites myriad studies that show the effectiveness of blogging, including:

• Companies that blog generate 126% more leads than those that don’t.
• Blog posts with images get 94% more views than those without.
• Companies that blog 16 or more times per month get 4.5x more leads than those that blog 0-4 times per month.

There are 4 more Smart Ways . Keep reading on Digitally Next