5 Simple Ways To Refresh A Stale Business!

Are you looking for ways to breathe some new life into your business? Often you may not even notice that your business is stagnating until you do a proper analysis of your operations. Marketing is the perfect place to start freshening up your business. Perform a thorough marketing audit and review your strategy. Sometimes it is as simple as shooting new photos and updating your website.

Supercharge your marketing strategy!

When your business begins to stagnate or sales begin to slow down and decline, it may be time to review your marketing strategy. Has your audience changed? Have their needs changed? You may have lost touch with the people you serve and it's time to get reconnected. Start by taking a look at your social media progress. When did you last post to one of your platforms? Are you interacting with your followers on those platforms? What could you be doing better? The answer to that is always plenty. Analyze what you are doing, and where you could make improvements. It may mean creating a whole new editorial calendar to track your posts and analytics. Use the information you gather to create a schedule and post consistently. Reliability is a quality users appreciate.

Refresh your website and portfolio!

When your business starts to slow down there are many areas that deserve a closer look, product development, operations but perhaps most important of all, marketing. Sales are all about perspective and a little bit of value, which is why a great marketing strategy can be the difference between success and failure. Perhaps your marketing strategy and plan could do with an overhaul. Start with your website and portfolio, they may be in desperate need of a revamp. Update your website content, take a closer look at your SEO, and use new designs. A tired, outdated website reflects poorly on your business and could put potential customers off contacting you. Your portfolio deserves as much effort. Add your latest projects and update your services. Consider whether your audience has changed and make sure you can respond to their changing needs.

Refresh your images with a photo-shoot!

You may not think your audience sees everything you do but you would be wrong, they see far more than you realize. That is why reusing old, tired images will if big no. They will know that your content is outdated. Li ven up a stale business with a photoshoot. It will give you an opportunity to consider where your brand is and how you want it to evolve, as well as create a library of new, lively photos for your social media library. If you are products haven't changed you could use a different style of photography to capture their uniqueness. You don’t just need fresh photos of your products; you should also get some shots of your work behind the scenes. Show yourself and don’t be afraid of sharing too much, people value authentic computer rather than your phone.

Get testimonials and share client stories!

Every consumer first researches a product before they make a purchase. They also speak to friends and family to get referrals, because we trust the advice we get from people we know more than the opinion of a stranger. Getting testimonials from your customers can convince potential new customers to purchase your products because they have proof that your product will satisfy their needs. Client stories are equally important; people love stories, our brain values storytelling over a list of facts. Think about it: reading the features of a product may give you all the technical information you need but there is no evidence that it will solve your problem. That is where client stories come in handy. You don’t need a first experience to feel comfortable with the product or service. Share testimonials anywhere you can, as often as you can.

Create email templates!

Have you ever written the same type of email over and over again? It can get quite tedious so why not create templates for the routine emails that don’t require much of your intellectual input. Create a general response with room here and there for a little personalization. You may be concerned you will lose touch with your email recipients but they will appreciate in responding to their messages faster than before. Want to work even faster? Draft your emails on your computer rather than your phone.

What are your ways to refresh a stale business? Share your tips with us!