5 Simple Ways to Improve Wellness Content
Evan Jensen, The Healthy Copywriter
Freelance Copywriter | Health & Fitness Content to Drive Traffic, Boost Engagement & Support Wellness Programs | Health & Wellness Copywriter | Fitness Copywriter |
Want to know how to make content for your #wellnessprogram more engaging and easier to read?
If you're clueless, that's kind of a problem. Serving up complicated content heavy on things like...
...will turn most of your employees, patients or clients off fast.
But if you've been thinking about this, you're on the right track...
According to the National Library of Medicine:
"Even people with high literacy skills may have low?health?literacy skills."
If you're trying to create engaging content for your #wellnessprogram to:
??Promote health
?? Prevent disease
?? Change behaviors
?? Encourage healthy lifestyle habits...
??It needs to help your readers TAKE ACTION, instead of leaving them confused.
Here are 5 easy ways to address HEALTH LITERACY, and improve your WELLNESS CONTENT...
?1. SCORE YOUR CONTENT...
...with tools like the Flesch Kincaid Readability Test or Health Literacy Advisor
?2. USE SHORTER WORDS & SENTENCES...
...to explain medical information and health recommendations
?3. USE BULLETED LISTS...
...to simplify information and instructions
?4. CREATE VISUALS...
...like infographics, charts, and checklists to engage readers and simplify your message
?5. BE CONVERSATIONAL...
...and communicate with your employees, patients or clients in plain language. Storytelling boosts engagement!
??FUN FACT: I use these HEALTH LITERACY tips to publish the monthly wellness content resource...WellNotes used to support wellness programs.
Looking for an easy way to create WELLNESS CONTENT people actually read?
Let's connect, and I'll send you the most recent issue of WellNotes.
Freelance Technical Writer | User Guides | User Manuals | Online Product FAQs | Quick Start Guides
2 年Great quote about high literacy skills can sometimes mean low health literacy skills from National Library of Medicine. This quote is on display too often. Thanks for the invite to your newsletter as well! Best wishes!
Writer for Running Website Weeviews, Yoga Instructor & Bike Tours Guest Registration Specialist
2 年Very helpful! Thanks for sharing!