5 Simple Steps to Make YOUR Personal Brand Do The Selling For YOUR Coaching Business

?? “I love coaching but hate selling”

?? “I feel guilty that I’m more focused on coaching than growing my business”

?? “It’s harder than ever to engage with my audience on LinkedIn?”

?? “My LinkedIn? posts disappear into the void”

?? “I’m missing my target by miles”

?? “My business is not sustainable”

?? “Why can’t my clients just come to me?”

?? “Surely there’s an easier way to get clients?”

Can you relate to this?

Over the years, I’ve met many coaches, from all areas of coaching, who say something similar.

They want more clients, they desperately need more clients.

In fact, they MUST have more clients, in order to sustain their businesses.

Sadly, they all have one thing in common: Zero Business Growth.

In my experience I have found that, in general, many coaches:

?…loathe selling

?…dislike marketing

?…avoid creating engaging content

?…can’t reach their audience

?…struggle to get clients

?…charge less than they are worth

?…don’t have a Value Proposition

?…can’t communicate it persuasively

?…have a weak LinkedIn? profile

?…lack a STAND OUT Personal Brand

?…have no Call To Action

?…are stuck in the status quo

?…regret all of the above

?…need Delivery With Agility? Business Accelerator

In many ways, coaches get a bad deal. We love what we do, coaching, helping others find their inner strength to become a better version of themselves.

We are stimulated by the power of people-first relationships.

We are energised by the results we help others achieve.

For most coaches, all of this is worth more than the monetary reward we receive for doing our job.

Why? Because coaching is more than a job, it’s our passion, our reason for being, our Ikigai.

So what gives?

Your business gives!

It gives way to lack of attention, low growth motivation, ineffective marketing, poor lead generation, attrition over acquisition, the status quo.

Dare I say, Profit?

Isn’t making a profit what business is all about?

I have met coaches who have started their coaching business simply because they love to coach. Sadly, they have given little thought to how they are going to get clients. Not just the first, second or third client but consistently building and serving a pipeline of new clients.

Build it and they will come?

No, that doesn’t work either. Just because you own a coaching business does not mean that prospects are going to be falling over themselves to find you and engage you.

Even if they wanted to, how would YOUR prospects find YOU?

What would your LinkedIn? profile say about you, your personal brand?

What is your Call To Action?

Does it resonate with your audience?

Is it compelling them to take the next step?

Dislike Marketing

My coaching friends often say:

“Sorry Carl, I simply don’t like all that marketing hype, I can see right through it"

Yes, you can!

Coaches are experts in human psychology and you can see a marketing pitch being telegraphed before it has even happened.

But your prospects won’t!

This is often a challenge to accept but whether you like it or not, marketing really is the pathway to business growth.

How you market your coaching business does not have to be salesy!

Undervalued

In my opinion, coaches are some of the most undervalued professionals out there.

Based on the life-changing impacts a coach can enable their clients to deliver, they are often paid a mere fraction of what they are worth.

Some coaches even do it for free!

Our passion for coaching often means that getting paid what we are worth often takes second place to getting paid at all.

When coaches tell me what they charge their clients, compared with the impacts they have helped their clients deliver, the coach’s financial reward is a mere fraction of the value of the impact their clients receive. Less than 1% in many cases.

Freedom Number

Do you know your Financial Freedom Number?

This is not simply the amount of income you need to pay your living expenses.

This is the income you need to give you freedom to do the things in life that you want to do.

It’s not about surviving, it’s about LIVING your life, your way.

You may want to spend more time with family, spend time travelling, spend time hiking in the mountains, spend time cooking your favourite food.

Time!

Time is the most valuable gift, yet we willingly sacrifice it for financial reward, just to pay the bills.

But we can always earn more money, simply by accelerating your coaching businesses, but we cannot earn more time.

Knowing your Freedom Number is the starting point for accelerating your business growth. It’s not about the number, it’s about the time freedom that number affords you.

This is why a compelling Value Proposition is paramount to financial freedom for every business owner.

It’s about your business working for YOU, rather than you working for it.

It's about maximising ROI on your greatest asset: TIME!

Value Proposition

When I ask coaches to tell me their Value Proposition, most struggle to put it into words.

Doing so with simplicity and clarity is often a non-starter.

Explaining who their audience is, what they do, why they do it, the pains and blockers they face, is a challenge to articulate, simply, with clarity and confidence.

But this is their prospects’ WHY.

Knowing the WHY of your prospects and customers is fundamental to starting and growing any business.

When your prospects ask themselves, “What’s in it for me?”, your Value Proposition will be their answer.

Your Value Proposition is the Operating Manual for your business. It’s your reason for being in business.

So how are you going to attract clients if you cannot clearly, simply, and most importantly: persuasively, convince your prospects WHY they should work with you?

5 Simple Steps

Are you a coach?

Are you a business owner?

Do you want to attract more clients?

Do you want to grow your coaching business to give you FREEDOM to live your life, your way?

My Delivery Success Path? does exactly that.

In just 5 Simple Steps, it takes you from where you are now, to having a stand out personal brand, that speaks for itself and does the selling, so that you don’t have to.

It is exclusively available to members of my Delivery With Agility? Business Accelerator, launching today (see link below).

You will have expert live online group coaching to develop your Value Proposition, expert LinkedIn? profile reviews, discover how to utilise Behavioural Science to persuasively market your Personal Brand, and be part of a community of like-minded business owners, to share with and learn from.

The best news is that if you join now, you will save $$$.

You will have the privilege of being a Founding Member….for life…as long is your heavily discounted membership remains paid up to date.

Founding Member benefits can be seen on the link below.

Doors close on 30th June 2024.

Prices will go up after that. Guaranteed!

Win your Founding Member FREEDOM now.

https://community.deliverywithagility.com/business-accelerator-fml/

--------

?I'm Carl. I help Coaches and Business Owners to Accelerate their businesses to the next level, giving them freedom to thrive at a personal level.

If this resonates, book a?FREE Breakthrough Session with me, follow me and subscribe to my newsletter (see links in profile).