5 Simple Steps to Audit Your Website

Is your website not getting the traffic or conversions it deserves?

The problem might be hiding in plain sight. A website audit can help you find and fix issues holding your site back.

Here’s a step-by-step guide to auditing your website like a pro:

1. Fix Your Site’s Structure & Navigation

If users can’t find what they’re looking for, they’ll leave. Ask yourself:

• Is your menu easy to use?
• Are your internal links helping users explore your site?
• Does your site search work well?

Quick Tip: Use a clean, logical structure (like Terra Outdoor’s website) to make browsing effortless.

2. Check for Technical SEO Issues

Even the best content won’t rank if search engines can’t access it. Focus on:

• Indexing: Are your pages showing up on Google?
• Crawlability: Fix broken links and simplify your site structure.
• Speed: Use tools like PageSpeed Insights to find and fix slowdowns.

Example: BetterVet fixed their crawlability issues and saw a 2,002% increase in organic traffic.

3. Review Your Backlinks

Not all backlinks are good. Some can hurt your rankings. Use tools like Semrush to:

• Find and remove toxic links.
• Build high-quality backlinks from trusted sites.

Pro Tip: Regularly monitor your backlink profile to stay ahead of issues.

4. Audit Your Content

Not all content is created equal. Identify:

• Pages driving the most traffic.
• Pages that need updates.
• Content to remove or merge.

Quick Fix: Optimize your meta titles and descriptions to boost click-through rates.

5. Improve User Experience (UX)

A great UX keeps visitors on your site longer. Test:

• Mobile responsiveness.
• Readability (short paragraphs, clear headings).
• Call-to-action (CTA) placement and clarity.

Tool Suggestion: Use heatmaps to see where users click and scroll.

What’s the biggest challenge you’ve faced with your website? Let’s chat in the comments! ??