5 Simple Reminders To Use To Create Great Facebook Ad Designs

Here are 5 tips to get your ads to pop, write copy that appeals to your audience’s psychology, and get responses for your efforts.

Facebook Advertising can be hard. And it’s getting tougher every day. As more advertisers realize the potential and jump onboard, the increased competition can quickly turn a winning ad into a money pit.

After managing hundreds of thousands of dollars in Facebook Advertising, I still learn new, surprising things with every new campaign I create.

In the end, however, the success of a Facebook Ad comes down to two main elements:

1.    Super design (attracts users’ attention while creating the desire for your product).

2.    Super laser-focused targeting (displays your ad only to an audience of potential customers).

Here are the 5 most effective tips I’ve learned about creating amazing Facebook Ad Designs that will excite and entice users to buy your product!

1) Test Multiple Designs

There is a reason why this is number one.  Always test everything. No matter what your level of expertise is or how long you’ve been advertising on Facebook, always test both your ad’s design and its targeting. You don’t know and are not allowed to even have an opinion until you prove it!

Every time you make a new campaign, come up with at least 3 different Facebook Ad Designs and then test each one.

Then mix it up to keep things fresh: vary both copy text and images to reduce Ad Fatigue and steer clear of high ad Frequency, which can decrease ad effectiveness.

2) Add Social Proof

Do you know what the most influential emotion in a purchase decision is?

It’s Fear.

People don’t buy your product because they’re scared of losing. Both money and afraid of making the wrong choice. This is why free products are so effective. And it’s not just about the money. Free = No Risk = No Fear.

Of course, don’t just start giving your product away for free.  I’m just suggesting that you need to address customers’ fears by adding some Social Proof to your Facebook Ad Designs.

A great social proof that reduces fear are thought leader testimonials. Having a big name endorse your product immediately gives you credibility and removes a level of fear. It can also be pricey and take time, of course (p.s. never use celebrities’ pics as implied endorsements, even if you can get stock photos. I’ve seen it done a few times and it always ended up involving lawyers!).

If you don’t a star lined up, you can still leverage your customer base. Ads can talk about how many customers you have helped or feature a testimonial from someone who is a match for your target market.

3) Address BOTH your prospects rational and emotional sides

We think we’re super smart beings who always make decisions rationally, but that’s only partially true. Our emotional side has a lot to say when it comes to buying.

A simple list of product features might convince the rational self in some users but has no effect at all on their emotional self. Our emotional self-doesn’t care about features, that part of us wants benefits.

No one wants to become a billionaire just to have money. They want the benefits that come with being rich. Likewise, you don’t buy a product for its features. You buy it to solve a problem and, thereby, to make your life better.

In your Facebook Ad designs, therefore, address both the rational and emotional side of your users.

Give them visuals of happy people using or showing the benefits of your product. Also, putting people in Facebook ads can often double response.

4) Create Urgency

There’s nothing we hate more than losing out on a great deal because we were just a little bit late. It’s the principle of loss aversion: we feel bad when we miss out on getting something, but we feel even worse about losing. And when we see an urgent opportunity arise, we do not want to let it slip through our fingers.

One of the biggest problems with advertising today is that urgency can be difficult to trigger in people. Since we can get items in less than a day off Amazon and virtually every other e-commerce platform offers some 1-2 day shipping options, people feel as though they can probably get whatever they want whenever they want.

Inducing scarcity and urgency could mean grabbing hold of your audience’s attention with an eye-catching deal that they just can’t pass up. You want to create a deep sense of FOMO—fear of missing out.

There are many different urgency-evoking phrases that copywriters use in their headlines and ad texts to create excitement. Try some of the following words with your next special offer that you put on Facebook:

·       Limited time!

·       Only!

·       Today!

·       Hurry!

·       Act now!

·       Rush!

·       Last chance!

I know, I know, this sounds “market”. I hear it from my girlfriend all the time when she sees my work on Facebook, but I promise you, it works (remember number one on this list right? – split testing!).

5) Use Call-to-Action

Adding a Call-to-Action to your Facebook Ads might not increase your click-through rate or make your ad more engaging, but it’s likely to improve your overall conversion rate and decrease your cost per conversion.

Why? Because a good call-to-action decreases “friction”. Friction is anything that slows action. If a user clicks your ad and arrives on your landing page, it won’t need to waste time figuring what to do next. He’ll already know and quickly proceed to perform the desired action.

He’ll know because you’ve prompted him in your Ad with a Call-to-Action like “Download the eBook…,” “Take the survey and receive $10 off…,” etc.

Conclusion

Facebook advertising can be profitable if done right. There are a ton of learning opportunities out there for free. If you are really hesitant about doing it all, you can hire an agency. If you don’t want to make that commitment, many agencies (like mine) offer monthly “coaching” programs that guide you through a DIY process.