5 simple reasons your website may not be converting
Alice Jordan
Marketing Manager East europe & HR Recruiter in Vilnius, Lithuania Branch at EXAI Ltd.
Hi,
I wanted to address an important topic: Website Conversion. I get alot of queries around this subject and thought that it would be a good idea to lay out my thoughts on the subject. The fact is that no amount of search engine optimization (SEO) or social media marketing can help your bottom line if you cannot convert your visitors into actual customers.
Luckily, there are a handful of straightforward reasons why your site isn’t converting, and all of them can be corrected with relative ease.
Some insights that I think may be useful in helping to remedy low site conversions include:
- Giving your visitors the chance to convert. Make it easy for your users to convert by placing conversion opportunities all over your site. Include them in the header or footer of every page: See how Exai's CMS can help you here: https://support.exai.com/-website-settings/add-google-analytics/website-header-script
- Payment options are limited. Most people purchasing a service or product want to use their chosen payment method. If you don't have it, they will leave! This is where Exais billing solution can help: https://support.exai.com/using-billing/what-payment-options-do-you-have-
- Payment is not provided in the customers local language, something that invariable causes high bounce rates when it comes to conversions. Exai can help you to do payment in over 29 languages when using the CMS for your websites.
- User distraction. This is a big problem when you try to put too much on your website, too many choices can actually land up pushing your conversions way down. Try and focus on what’s important for your users vs giving them too many choices.
- You aren't targeting the right people. Adjust your design according to user demographics.
Address these problem areas as soon as you can—every lost conversion is a lost sale, and lost dollars you may never be able to recover. If trying to make corrections to your site seems to complicated or you just don’t’ have the time maybe you should consider outsourcing your web design and SEO to one of Exai’s accredited partners. See the range of features here https://www.exai.com/features
Looking forward to your input on managing website conversion and website billing/payment!
Regards,
Alice
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