5 Signs You're Ready for a Rebrand
It did the trick at the time, but recently you’ve felt there’s something a little bit off about the way you look online. That colour palette is looking a little dusty, the logo feels dated. You’ve found yourself apologising for your business cards as you hand them over. It could be time for a makeover - but how do you know if you really need one?
1. YOUR LOGO ISN’T CUTTING IT
Whether you made it yourself or worked with an artist or designer to create something unique, it can be hard to let go. But when standing out, you want to ensure it’s for the right reasons. If your logo is starting to feel a little dated or no longer reflects your values, it could be time to give it a fresh lick of paint - or rip it out and start again.
2. YOUR BRAND HAS GROWING PAINS
A good business is adaptable and will grow and change with the market and new circumstances. However, your branding might not be as flexible as your brand. Your values may have evolved over the years, and maybe now the assets you use to promote yourself aren’t appropriate. The way your brand looks should reflect the way your business behaves, and your audience should be able to see what they’ll get right away.
3. YOU WANT TO REACH A NEW AUDIENCE
You built your first brand with your first audience in mind. You know them well; you know what makes them tick. But what if you have the scope to sell to others too? You might be cautious about surprising those who've been with you from the start. However, a rebrand can also keep visual elements that underpin your brand and add complementary ones–allowing you to speak to a broader demographic whilst keeping your existing one.
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4. THERE ARE NEW PEOPLE AT THE TOP
Suppose your company has changed because of a new direction, hire or merger? A rebrand is a way to reintroduce the values that underpin your company and reiterate a mission that aligns with and engages your audience and team. Like the best makeovers–a rebrand will enhance features people like. It'll give you a new perspective about where your brand fits in the world, helping you segue into the next step in your company's journey.
5. TIMES ARE CHANGING.
You've overcome the wobbly first years of business, and now we're in a cost-of-living crisis. A brand strategy session considers your business's context and explores how to overcome these challenges and uncertainties.
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I'd like to know: what experiences have you had with brand building so far?