5 Signs You Should Pause Your Facebook Campaign

?How can you know that it may be time to pause a specific campaign? There are 5 clear and cut signs that are a warning to pause the campaign to avoid wasting time and resources. GCG Media is here to share the 5 most important signs to look out for!

1. Low ROAS and High CPC

Return on ad spend is among the most important aspects of your campaign, and a low ROAS, in general, is a bad sign. But when combined with a high cost per click, it can be especially worrisome. Everyone knows to pause the ads if they’re costing you more than the revenue you make off of them. But you should adopt the same attitude even if the rates are merely close. You want to pause the campaign and optimize it until the campaign starts bringing significant profits.?

2. Low Click-Through Rate

A low CTR can naturally be a major problem - it’s an indication of your campaign missing the mark. You might want to pause the campaign and adjust some aspects of it to increase the rate. While it could be a case of the ads simply not being catchy enough, it could also mean that the audience seeing the ad isn’t highly interested in the product. So, you want to look into 2 aspects - the target audiences and the ad quality. Make sure the ads are shown to users who would be interested in them and make sure the ads are modern and snappy enough to catch attention.?

3. Sudden Performance Drops?

Sudden drops in ad performance are among the most important signs that call for pausing your campaign. If your impressions suddenly go down the hill, you may want to pause the campaign and check to see what happened. You’ll have to do some investigating here - there could be a long list of reasons. Once you find the problem, readjust the campaign to eliminate it and run it again!

4. Negative Feedback

Sometimes, it might just be user feedback. If users see the same over and over again, even if the ad was good at first, they might start to feel annoyed by it. Or maybe they find it offensive or irrelevant. Regardless of the motives, they might decide to flag it. And when this happens, it’s time to pause the campaign and come up with something new. How should you determine what concern to address in your adjustments? Try to hit all 3 targets at once - make the new campaign more relevant and fresh, and make sure no part of it can be considered offensive.?

5. Poor Performance Over a Few Days?

If your ad is performing poorly for a few consecutive days, you might want to pause it and figure out what’s going on. It could be a genuine decrease in reach or just seasonal changes. If the changes are seasonal, you could simply wait it out - some audiences are just less likely to engage with the platform when they’re on vacation. But if deeper issues cause the changes, you might want to look at the previous points - they might contain the solution to your problems.

If all else fails, reach out to www.mediagcg.com and our experts will help!