5 Signs You Need to Update Your SEO in 2024 ??
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It happens to the best of us — one moment, your SEO strategy is raking in the dough. Then, seemingly out of nowhere, your site rankings and leads plateau.?
SEO ranking factors are constantly changing, so it’s not uncommon for your campaign’s performance to fluctuate, but if your campaign is consistently underperforming, it could be a sign that it’s time for you to update your SEO.
If this all sounds familiar, this email is for you. Watch the video below, or keep reading to discover five signs your SEO campaign is due for a refresh.
?? #1 Your site isn’t ranking?
Is your website failing to rank on search engines?
If so, there’s a solid chance your SEO strategy could use a refresh — Google’s algorithm is regularly updated, with some changes making an impact more than others, so certain SEO tactics aren’t going to work forever.
Whether it’s because your site speed is slow, your content is outdated, or your site isn’t meshing well with new AI-powered featured snippets, chances are your website isn’t ranking because your strategy needs updating to comply with the latest SEO algorithm changes.
Curious about your site’s faring now? Get a benchmark on your site’s SEO performance through an SEO checker!
We just so happen to have one on our website!
?? #2 You can’t track revenue from your campaigns
The purpose of your site is to attract customers and compel them to act. If they’re not doing anything on your site, you’re likely seeing little to no revenue from your SEO campaign. If that’s the case, it’s time to update your SEO!
While web traffic is an important indicator of your site’s overall visibility on search engines, what people do when they land on your site is even more important. Your SEO strategy should help encourage people to interact with your brand and explore what you have to offer.
Start revamping your SEO strategy to help encourage on-site traffic to either make a purchase, reach out to you for more information about something you offer, or stay on your site for longer periods.
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?? #3 Your site traffic and leads are dropping
Have you noticed your site traffic dipping, or maybe you haven’t been attracting as many leads as you normally do?
Not having an up-to-date SEO strategy can impact your overall web traffic and hinder it from showing up in front of qualified leads, or those who are actively searching for your services.
By updating your SEO strategy, like ensuring content is updated, and technical issues are fixed, you can continue ranking high on search results and attracting valuable web traffic to your site
?? #4 Your competitors are outranking you for target keywords
If you’ve noticed that your competitors are ranking higher than you on search engines for target keywords, it’s a surefire indicator that your SEO strategy could use some updating.
SEO is all about helping your website gain visibility on search engines, but if all that visibility is going to your competitors, you’ll have a hard time reeling in any fresh traffic and qualified leads of your own.
If users are met with similar businesses that address their needs earlier on in searches, they may feel less inclined to continue their search and miss your website entirely.
By revamping your strategy with SEO auditing services, you can uncover keywords that competitors are outranking you for and uncover valuable insights to help you improve your keyword targeting strategy.
?? #5 You’re not keeping up with the latest SEO trends
As we mentioned earlier, SEO is ever-changing — it’s an ongoing process that businesses must stay on top of to be successful. With that comes keeping up with SEO trends that impact how your business performs in search results.
With tools like generative AI and Google’s SGE shaking up how search results are presented to users, businesses may be at a disadvantage if they’re not staying on top of the latest trends in SEO.
So, how do I stay on top of SEO trends?
Great question! Some of the best ways you can do this is by:
p.s. Did you know that we publish EVEN MORE tips and tricks for growing your business with SEO on SEO.com ? From SEO ranking guides to the best tools for your strategy, there's something for every marketer .
SEO Specialist | Business Growth & Development | SEO SWOT Analysis|
6 个月Thank you