5 signs you need a new SEO strategy – and how to fix them

SEO is a fast-moving discipline that needs [continual] maintenance to get the best results. If you think your SEO strategy might be outdated and underperforming, here are five key areas to check and optimise to get things back on track.

#1: Low conversions

If your website isn’t converting visitors into paying customers, it could be an indication that it’s not ranking for [relevant] keywords.

Check your engagement and conversion report in Google Analytics 4 (GA4), and make sure to optimise your SEO strategy for relevant keywords. Focus on creating high-quality content that not only helps you to rank but also encourages visitors to convert.

#2: Website performance issues

As well as affecting the customer journey, website performance is also a key ranking factor for Google.

Use tools such as PageSpeed Insights to check performance, and make sure to [regularly] maintain your website to avoid issues. A few tactics to reduce page load times include optimising images and limiting the use of external scripts.

#3: Stagnant ranking and visibility

Declining website traffic could be a sign of poor visibility due to stagnant rankings. As well as impacting your conversions, this can reduce your domain authority [and harm your SEO efforts].

Use Google Search Console to measure your online visibility by analysing your impressions and keyword rankings. Make sure you’re ranking for the right keywords by creating regular SEO-focused content relating to relevant topics for your brand.

#4: Missing the latest updates

Google is [constantly] updating its algorithm, and not keeping up with the latest changes can cause your website rankings to drop.

Dedicate time every month for SEO research, whether that’s searching the web, reading industry newsletters or attending marketing webinars. Remember to implement changes in line with your findings to make sure your website remains optimised.

#5: Lack of digital marketing ideas

If you lack digital marketing ideas, the chances are you won’t be advancing your SEO strategy enough to match [or exceed] your competitors’ performance.

Consider all available platforms and resources, and also which of your content has performed best historically. Brainstorming, checking the latest trends and experimenting with different strategies can help you to develop new ideas for your marketing process.

Have you spotted one or more of these signs?

If your internal team is struggling to manage your marketing strategy, it’s time for a free SEO audit from Ketchup. Calling in a fresh pair of [expert] eyes will help you to pinpoint areas for improvement so you can get your SEO back on track.