5 signs that show your brand might need influencers

While it is obvious in some industries, such as in the cosmetics and fashion industry, that influencers are best known to promote new products, oftentimes other sectors drastically undermine the potential of influencers for brand awareness and building the right audience. Here are 5 questions you should ask to know if your brand needs the boost from influencers

What is your engagement rate?

Many companies do not know what their engagement rates on their social media profiles are. It's imperative to know what those numbers are so that the brand does not continue repeating the same mistakes.

Here's a tip:

Tip #1: To find out your engagement rate, you can use this phenomenal platform for free Social Blade, It provides valuable statistics on activities on your social media accounts

Tip #2: A company's engagement rates are generally lower than that of a content creator's so do not compare your company's rates to that of an influencer.

A decent benchmark for a company's engagement rate is around 6% to 9%. Anything less than that needs improving, perhaps through influencer marketing

Is your message reaching the right audience?

The whole point of social media is to build an audience, not customers. All companies have customers but only a few have an audience, the difference is that a customer buys your product/service - it's a transactional process, after the exchange, the customer goes off their way. An audience, on the other hand, is a true fan of what your company offers - they are active members of your community and extol the virtues of your product/service. So a company's message should be able to reach the right audience to create a valuable audience whom the marketer does not have to pay for their time and attention.

So as to make this happen, the advertiser must cast a wide net using influencers with large audiences to get one strong and appealing message out for their brand awareness.

Are you launching a new product/service?

Influencer marketing offers an opportunity to get new products in front of followers who are likely to buy but don’t currently follow your brand. Considering 90% of consumers value recommendations from people they know, influencers hold incredible sway over potential customers.

Are you tired of spending marketing budget on traditional methods?

The highest channel of ROI in 2020 in Mauritius is social media(organic or paid) according to a paper published by Digital Marketing Mauritius. Social media marketing is known to be more cost-effective in creating not just leads but a valuable audience through digital innovation. Stepping into this new decade, brands should allocate a marketing budget for social media and influencer marketing since people in Mauritius spend more than 6 hours a day on their social media.

"If their eyes are glued to their phones, how will they see your billboards?"

All in all, brands today are understanding that we consume media differently - our newspapers are digital or magazines are the social media content we follow and Netflix is our new cinema. Adapting marketing strategies seem like the obvious way forward, especially since it costs so much more to print an advert on a newspaper than on-boarding an influencer.

Do you want to improve SEO?

Did you know influencer marketing could assist with your SEO initiatives? It can be a great source of off-page SEO because it sends links to your website from what search engines consider “reliable web pages.”

Influencer marketing offers many advantages to brands because it leverages an audience outside the brand’s and the content distribution potential of the influencer to deliver maximum reach and impact.

Nonetheless, you don’t want to use just any influencer. The wrong influencer can do more harm than good to your brand.

What to do next...

If you are considering working with influencers, but you’re not sure if influencer marketing is right for your brand, reach out to KonekTwa Consulting for help. We can provide insight based on your business goals and marketing strategies by creating the right influencer brief and contracts for you.