5 Signs that show you need to outsource your marketing
As many businesses grow, they generally look at hiring employees to fill positions. This makes sense as it has done for years, allowing businesses to nurture talent embedded in the company culture over the long-term. But with ever changing market trends and technology advances, the more flexible option of outsourcing can also be advantageous. In recent years, outsourcing has become the norm, particularly for growing businesses where cashflow is constrained. But when is it better to hire your own staff to drive your marketing strategy and when it is more efficient to outsource the work?
We take you through the 5 signs that show you need to outsource your marketing:
1 You’re not happy with the pace of growth
While marketing is just one element of business growth, it is a key driver. If your marketing is not delivering then a root and branch review may be required to ensure you're talking to the right people in the right way. Your marketing efforts should make it easy for customers and prospects to do business with you - only then will you see an uplift in lead generation, sales and profit margins.
2 You don’t have time to think
Great marketing requires time and thought, two things you probably don’t have time for. Like any project, an established process leads to a better chance of success - initial brainstorming, market research, selection of strategy, detailed planning, scheduling, costing, and well delivered execution. Of more concern, an ‘on the fly’ approach to campaigns can lead to significantly wasted budget and missed opportunities, handing precious advantage over to your competitors. Outsourcing your marketing, certainly in the short term, will give you the vital breathing space to think, plan and generally get back in control.