5 shocking sales stats that will change the way you sell in 2021

5 shocking sales stats that will change the way you sell in 2021

We know persistence pays, but in what way? The data show most sales pros give up too soon.

5 shocking sales stats that will change the way you sell.

1. Phone Calls

55% of high growth companies – who experienced a minimum of 40% growth over the previous three-years – stated that cold calling is very much alive.

78% of decision makers polled have taken an appointment or attended an event that came from a cold call.

2. Texting

Prospects who are sent text messages convert at a rate of 40% higher. Texting after contact leads to a 112.6% higher lead to engagement conversion.

3. Social Media

Sales reps using social selling are 50% more likely to meet or exceed their sales quota. 73% of salespeople using social selling as part of their sales process outperform their sales peers and exceeded quota 23% more often.

4. Multi-Channel Approach

SDRs that leverage a triple touch have 28% higher MQL-to-SQL rates than SDRs that use just phone and email. Leads that are sent email messages in between phone contact attempts have a 16% higher chance to be contacted by phone.

5. Sales Follow Up Persistence

50% of sales happen after the 5th attempt. It takes an average of eight cold call attempts to reach a prospect. Following up with web leads within 5 minutes makes you 9 times more likely to engage with them. The best times to call are Wednesdays and Thursdays from 6:45 to 9AM and 4 to 6PM.

These are just some of the statistics, but a lot of sales agents need to adjust and change the way they sell, and need to become a friend and not a telemarketer or pushy sales person. Curiosity, intelligence, and an agile mind are the biggest predictors of sales success. Be persistent but be patience, don't sound so desperate. Your customer will appreciate you more.

Charles Butler

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