5 Secrets of Entrepreneurship They Didn’t Teach You in Business School

1. Taking Risks: Business school curriculum is designed to make you more risk-averse. They suggest you work within a set of rules. But taking risks as an entrepreneur is beyond analyzing financial forecast thoroughly and mitigating risks accordingly.

2. PR in the 21st Century: It’s not possible for business schools to keep up with the advanced PR and cutting edge AdTech because information changes swiftly in this digital age. Successful entrepreneurs need to get their hands dirty to perfect the craft of crisis management and stay in the loop on the digital marketing trends. Tweaking strategies to reach your audience is vital and there’s no ‘One Size Fits All’ marketing. 

3. Creativity: Creativity is difficult to teach for business school professors. It’s something that rarely happens when you’re working at your desk. To find your muse, you need to move beyond the ordinary. Last time I had a revolutionary idea, I was watching a Netflix series.

4. Finding the Right Business Partner(s): Landing a right business partner will require dating around. The chances of finding the right partner(s) at first go are slim to none. But as long as you’re stuck with a wrong partner, your business won’t be sustainable. Statistics say, the failure rate of start-ups is 90% and conflict between the partners play a major role here.   

5. Finding Your Community: You need to get access to the right community to grow stronger as an entrepreneur. Surround yourself with like-minded but smarter people who will push you to achieve your goals. If your peers are talking about ‘getting high’ or ‘scoring chicks’ 24/7 and new business ideas or investment opportunities don’t excite them then it’s time for you to consider getting new peers. 

Those were my personal top 5. Share yours!