5 Secrets to Double Your Instagram Following

Introduction

Instagram is the fastest, cheapest, most fun place to grow a following of over 100K. This can simply be achieved by being creative and developing relationships with people that would make them want to be your customer or client. Read on and get to know a few secrets on how you can accomplish this.

Why Instagram?

·        The “Instaparty” continues to grow: The year 2017 has shown the fastest user growth rate on Instagram with a gradual increase of users daily as compared to other social media platforms.

·        Currently, it’s the first place clients expect to find you when making an inquiry regarding your social media channels.

·        Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter

What are these 5 pro-secrets?

Below are the 5 secrets to help get you started on doubling your Instagram following as well as a golden ticket and make-it-happen actions to get you going!

1.     Pro-Secret #1: Your Instagram profile isn’t about you, it’s about your prospective customers or clients

The purpose of your Instagram is to CONNECT with and then CONVERT your ideal followers into clients. It tells the story of your brand and takes them on a journey on what they can get more of from your products and services.

Golden Ticket: If you are unclear about who you are speaking to and what you are selling then all your efforts on Instagram fall flat.

Make-it-Happen: Ensure your bio and posts are clear and concise so that your followers know exactly what you are offering them

2.    Pro-Secret #2: Become a storyteller

The content on your page should tell a story about your business from the first picture to the most recent picture.

Golden Ticket: Post content that connects, compels and converts your pictures.

Make-it-Happen: Clarify what you are sharing and know what the purpose of your page is.

3.    Pro-Secret #3: Offer some “Champagne”

On Instagram, a glass of “champagne” comes in the form of a coupon, an e-book, a recipe, free classes etc. Include these in your bio by letting your followers know what’s in it for them? What can they expect? Make a point of including good connection points about you that other people can relate with

Golden Ticket: Your bio is the start of the marketing funnel. Have something compelling to get your customers in so you can serve them more goodness.

Make-it-Happen: Include the; who, why & what of your business.

4.    Pro-Secret #4: Your profile is a one page collage in your online magazine

Post content with intention. Organize your photos in a way that has a flow and as mentioned in pro-secret #2, tell a story.

Golden Ticket: The layout makes you look professional with pictures that you already have.

Make-it-Happen: Stand out by showcasing a creative presence with your online following.

5.    Pro-Secret #5: A truly effective feed is not just pretty but gives a snapshot of your entire brand

Begin this journey by understanding what your followers may want and then slowly build on it by picking up on certain things that they are receptive to i.e. pictures on style, community, travel etc.

Golden Ticket: Start with what they want and end with how you can help

Make-it-Happen: Invite your followers into a brand story that leads them to become a customer