5 Sales & GTM Experts to have on your radar for 2025

I’m a big believer in learning and love following fellow professionals who likewise specialise in sales, growth, and go-to-market (GTM) strategies. I learn from comparing insights and picking up recommendations, and I benefit from feeling inspired by what other experts are working on. ?

I’ve often sung the praises of gurus like Larry Levine , author of Selling with Heart and Selling in a Post-Trust World, who we’ve had the pleasure of interviewing on the Redefining Sales Podcast. And of course, Lucy Lee from Purple Patch, who recently joined us to share her wisdom on the Sales Leaders Playbook.?

But here are five more experts you should definitely have on your radar:?

1. Tiffani Bova

I first came across Tiffani on Julie Masters’ Inside Influence podcast, and I’ve been hooked ever since! Tiffani is the one to follow for all things Growth.

She shares brilliant bite-sized insights on Instagram. Tiffani was Salesforce's Growth & Innovation Evangelist and has a stellar track record in driving business transformation. She’s written best-selling books, such as Growth IQ and The Experience Mindset. She’s also a three-time Thinkers50 award recipient and a top influencer in business growth, customer experience, and digital transformation. Her What’s Next! podcast is packed with leadership, employee engagement, and customer experience strategies featuring global business leaders.?

What I love most:

Following Tiffani on Instagram for bite-sized learning.?

2. Hannah Ajikawo

I met Hannah through the LinkedIn Sales Insider Program, and I truly respect and value her fresh, candid approach.

Hannah is the guru for all things Go-To-Market for B2B organisations.?

What I love most:?

Her weekly newsletter is always packed with very generous and topical insights. It’s one of the few newsletters I never delete, no matter how busy I am!

3. Daniel Disney

Daniel Disney, known as the King of LinkedIn social selling, certainly lives up to the title. He’s the founder of The Daily Sales, with a million subscribers. Daniel is the one to follow for all things LinkedIn social selling.

What I love most:?

Other than the memes on The Daily Sales that always make me laugh, Daniels's book,?The Ultimate LinkedIn Sales Guide, is one of the books I gift the most.?

I’ve personally road-tested Daniel’s strategies, and it’s helped me win net new business. Ironically, his strategy helped me build my relationship with LinkedIn (ironic!)

4. John Barrows ?

I’ve been aware of John Barrows for years, and his reputation precedes him as one of the world’s leading sales experts. John is the one to follow for all things Sales. I’ve followed John more closely since likewise joining the LinkedIn Sales Insider program alongside him.

What I love most:

John’s podcast with world-class thought leaders like Guy Kawasaki is legendary!

John also has real honesty about all things sales, which I respect and admire.?

5. Guy Raz

Guy Raz might seem like a wildcard on this list, but his How I Built This podcast is a goldmine of inspiring business stories. His interviews with the founders of some of the world’s biggest companies shed light on the sales and GTM strategies that fuelled their success. The New York Times has named him “one of the most popular podcasters in history.” His book, How I Built This, is a deeper dive into these entrepreneurial journeys. His newsletter is always a quick, impactful read.?

One to follow for scaling a business and scale-up stories.

What I love most:

Hard to pick! His book, podcast, and new newsletter are all a must for me.

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