5 Rules Rich People FOLLOW That Poor DON’T

I’m here to share with you five rules that rich people follow, that poor people don't.

We're going to unpack them, work on them, install them and by the time we're done, you will follow the rules that the rich, successful people follow. In the end, you will have the blueprint to become even more successful and wealthier in your life.

Now, two things before we get started.

Number one. I went from broke to millionaire in only nine months when I was only 24 years old. People go, "Jason, how did you do that?" It's because my rules changed. How I approach situations, how I go about making money, how I go about helping people.

Those rules changed, and as your rules change, your rituals change and good rituals drive good results in your life. You can take that to the bank.

Number two, there is a big difference between being broke and being poor. Poor is a mindset. You think you're a victim, you think you can't do anything, you think there's nothing you can do to get what you want to create in your life. That's a poor mindset.

Broke is a condition. You may be broke, but you are not broken. You know you can find a way back to the top and you will find a way back to the top.

Rule number one. Poor people look to take value from others, while rich people look to give value for others, and oftentimes they give value without wanting anything in return.

So I used to live in downtown San Diego. If you've never been, I’ll tell you right that it is covered with homeless people, they're everywhere. As I walked down the streets of San Diego every day and every night, you know what never happened?

I never had a homeless person say, "Hey, can I give you the number one secret to bringing more happiness or joy into your life?" Or, "Hey, would you like to know the best way to invest your money?" Or, "Hey, would you like to know the best place to eat here in San Diego?"

Not a single homeless person ever offered to give me value. Just take, take, take.

Now here's the thing, if you don't have as much money as you want in your life, think about this. The amount of money and success that you will attract in your life will be directly proportional to the amount of value that you give to others.

Meaning, if you don't have the money that you want right now, maybe you need to stop focusing on getting and focus more on giving. Homeless people are always focused on taking.

Imagine you are at a party and you get to meet a millionaire. You get introduced to this person, you get five minutes alone with them. What are you going to talk about in that conversation? 

Most people would look to take something because you only got five minutes with this person. Scarcity mindset says "Let me see if I can get an introduction, or a job, or something from them."

Wealthy, successful people are going to find out, "How can I add value to this millionaire's life? What problems do they have? What things are they stuck on? I don't know if I can help them, but I'm going to dig, I'm going to search and I'm going to see what can I give to them. How can I add value?"

This rule makes you stand out. You're that one person out of a thousand who didn't want from them, just look to give to them. When people are just giving, and giving, and giving to us, we feel indebted.

It's called the law of reciprocity to want to give back. There is a genius inside of you right now and if that genius follows the right rules like we're talking about here, you can get these results as well.

Rule number two. Poor people see problems where rich people see opportunities.

Let me give you an example. A buddy of mine works for a big law firm and last winter they bought all these really nice cashmere scarves for their clients. Here's the problem. They over ordered scarves. They had almost 100 extra really nice cashmere scarves just sitting in inventory because they didn't have enough clients to give them to. That was about like six grand and in just wasted money.

They didn't know what to do with them. They were like, "Do we just throw them away? Do we just give them to our team members, our employees? What do we do here?" My buddy was talking about it ans I was like, no, no, no, no. This is not a problem. This is an opportunity.

Here's what I told him. Take those 100 cashmere scarves. Go and give them to the homeless people in your community in the middle of winter when it's cold. Give the scarves to them, help keep them warm and then maybe call a local news station and tell them to cover it. You get to help people and your business gets incredible PR at the exact same time.

I've trained myself over and over and over to always ask myself, if I was going to find something good in here, what might that one thing be? If I could only find one good thing out of this so-called problem, what could I find?

Once I get one, I get excited. Then I find a second, and a third, and I build on it, stack these good things until it's clearly an opportunity and not a problem.

Listen, everything in life you call a problem, other people might call an opportunity. It's just the shade of color we put on it. And you can change shades as fast as you can blink. Rich people see opportunities where poor people see problems.

Rule number three. Poor people tolerate negativity. Rich people don't.

You ever notice the news is always on everywhere you go. You go to the airport, the news is on. You go to the cafe, the news is on. You go to your gym and on every treadmill, or every TV in the gym, for some reason, CNN, or the news is on. How do you think that happened?

Here's why, these new stations have contracts set up with all of these places so these places always play their stations on the TV. Here's the problem with this, a recent study just found that more than 90% of all news is negative. You've seen this. So that means everywhere you go, no matter what you do, there is negative programming coming at you and your brain that wants to stop you.

You know that negativity gets you focusing on negative things, gets you focusing on loss and those negative thought patterns will lead you to negative action patterns, which will crush the results that you want in your life.

I remember I was 22 years old, in my San Diego penthouse and I would be working, listening to Pandora while I worked. Commercials would come on every 20 minutes and these commercials, as most commercials are, talk about negative things. What I started to do is when commercials would come on, I would hit mute. I still remember this.

The point is, I don't know what point of your evolution you're on right now. The idea of turning off commercials or not watching the news at all may seem crazy to you. The point is your standard.

Will you tolerate negativity in your life? If anyone comes to you and they want to complain about things, how will you respond? There's some people who have developed a pattern in life where if they complain to you about things, they know they get attention and that attention feels good.

So it's not really good for them, but at least they get the attention they wanted. Then, they'll go to anyone they can to complain and anyone who will listen. A poor person will tolerate this. They will allow this negativity in their life.

A rich person (by the way, rich doesn't just mean money, it means a rich life) will not tolerate a single shred of negativity in their life. In my life, if someone is being negative, even if they're not a negative person, but they're being negative, I want space from that person. That person is not allowed near me until they fix their attitude.

Go journal it out, go change your state, go hang around happy people, go do a money dance. I don't care. But you are in control of your state at all times. It is your responsibility. Just like it's my responsibility for me to control my state. So I will not tolerate any negativity in my life. All the most successful people I know, they won’t either.

Rule number four. Poor people talk about events and people, rich people talk about ideas.

Eleanor Roosevelt once said, "The lowest form of conversation is talking about people." Gossip. "The second lowest form of conversation is talking about events. The highest form of conversation is ideas."

If you were to take a camera, a drone, and zoom in on a conversation between Warren Buffet and Mark Zuckerberg, or Elon Musk, or Steve Jobs when he was alive, you would not hear them gossiping. They're thinking about what's possible. They're discussing what's possible.

"What if we did this? What if we built this? What if we tweak this? Let's solve this problem. Let's get creative with this." They're talking about ideas, they're talking about impact, they're talking about the things that they can create.

Poor people are never thinking about those things. They're just, "Did you hear what he said? Did you hear what she said? Did you hear what she's doing? Did you hear what he's doing?"

It's gossip. There's a reason the National Enquirer is the highest selling magazine in the world. There's a reason people are addicted to the news, and to TMZ, because it's like crack for your brain.

We live in a world today where you're constantly being programmed with things that will literally make you poor if you let them. Like the news, like gossip, like TV. This is another standard, another rule for yourself.

Say it right now if you want, "I will not let myself talk about gossip, or other people, or events. I will focus on ideas. I will focus on possibilities. I will focus on my craft and my mastery in my life."

And if you can do those things, you will find there's a lot of people in your life you probably can't hang out with anymore. Literally, take an audit. Look at... Go the next seven days and look at the conversations that people have with you.

Just pick apart and you'll notice, the ones who talk about ideas are the successful ones and the ones who don't, are not quite there yet, not living up to their potential.

Rule number five. Rich people invest in themselves, their education, their personal value. Poor people think that it is a scam.

Here's why poor people think it's a scam. They are in a victim mentality. There's a great book called Mindset by Carol Dweck and she talks about the difference between people who have a growth mindset and a fixed mindset.

Growth people know, "If I work on and study this, I can get better at this thing." You can get better at anything in your life. Fixed people believe, "There's nothing I can do to change my circumstances. I can't get better. My life can't get better. What's the point?” And that's poor people. They are in a fixed mindset.

No matter what they do, no matter how hard they work, no matter how hard they try, nothing seems to ever work for them.

This is the story they have locked themselves into. And as a result, they look at opportunities to increase their personal value, to increase their education, to up their skills, and they go, "Wow, that's a scam." "Well, why is it a scam?" "Because it would never work for me. I can't get better, nothing in my life can change, therefore it must be a scam."

Rich people realize the only reason they're successful is because of what they know and the skills that they have. They know things others don't, they have skills others don't that allow them to add more value to the marketplace than anyone else.

"You attract more success in your life, the more valuable you become." Increase your personal value and your personal net worth will always go up. I am always looking for new ways to increase my knowledge base, to increase my skills.

Is there a new seminar I can take? A new course I can study? A new book I should be reading? A new mentor, or coach, or relationship I should cultivate so I can learn from that person? I am always looking to increase my skills and my knowledge and it doesn't have to be big.

Now here is what I want you to do now. If you're really serious, and I know you are, please write down these five rules that I just gave you somewhere in a journal and then read them every morning for the next seven days.

By doing so, you will drive the lessons deeper in your subconscious so they automatically become a part of you in your everyday life. It will become a part of you, you will have it memorized, and better yet, you will start living out a lot of the stuff that we talked about here.

Most importantly, I need you to implement because we need you on this planet to become the highest version of yourself so you can give the most value to the world. We need your impact.

Talk soon.

- Jason Capital

Recognized Top 100 Entrepreneur By The White House

Best-Selling Author, Guest Contributor To Forbes, CNBC, Entrepreneur